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Yet another survey has found that there is much consumer confusion over interactive television and what it can offer. A new report from Cahners In-Stat/MDR says that whilst the iTV market is now beginning to take shape, the greatest obstacle to growth is a broad misunderstanding of what the platform actually is. This was also… Continue reading Interactive TV ‘Poised For Growth’ Despite Shaky Start

Over a quarter of all European households will have DVD by the end of 2003, according to a report by Screen Digest. Take up of DVD is growing at such a rate that 28% of households are forecast to have adopted DVD within the next three years. DVD usage has grown at a far greater… Continue reading 28% Of European Households Will Have DVD By 2003, Says Screen Digest

BSkyB is expected to lead the way in terms of the number of digital television (DTV) subscriber homes until at least 2010, according to the latest forecasts from Merrill Lynch. The total number of digital TV homes in the UK is predicted to rise from 11.5 million this year to 24.3 million by 2010. By… Continue reading BSkyB Will Lead DTV Market Until 2010, But Cable Growth Is Higher

According to a report by Screen Digest, there will be an estimated 10,000 digital cinema screens worldwide by 2005 and within 20 years all cinemas will have switched to digital. The report also predicts that by 2004 almost 100% of major Hollywood studio films will be available both in digital and conventional format. Instead of… Continue reading E-Cinema Will Boost Cinema Advertising By E250 Million Annually, Says Screen Digest

The female US internet user population grew at a faster rate than the overall Net population in December last year, according to new data from Nielsen//NetRatings released last week. The report shows that the number of female users rose by 9.1% year on year for the month, whilst the overall online population, with home access,… Continue reading US Female Net Population Outstrips All User Growth

Internet advertising in Germany is set to rise by 20% by the end of this year, according to a new study from Prognos, conducted on behalf of media sales company, SevenOne Media. The report says that online ads will account for 3.5% of the total German advertising market. Interactive television is forecast to show a… Continue reading German Online Advertising To Grow 20% In 2002

The Newspaper Association of America (NAA) is predicting a moderate growth of just under 1% in advertising revenues for 2002, president and chief executive John F. Sturm, told a conference at the end of last week. “Don’t look for a bounce, but a slow crawl,” he is quoted by TechNews as telling delegates. By the… Continue reading US Newspapers To Show Modest 1% Growth In 2002, Says NAA

The UK currently leads Europe in the uptake of digital television, with a penetration of 35% at the beginning of this year, according to a new report on the platform from GartnerG2. Digital TV penetration in the UK rose from 27% last year to 35% and is forecast by Gartner to reach 40% by the… Continue reading UK Interactive TV Penetration To Reach 40% By 2003, Says GartnerG2

Week on week analysis shows that Cordiant, which is reported to be in talks with its bankers about its extending its £276m overdraft following a period of weak advertising sales (see Cordiant Looks To Refinance Overdraft After Tough Year), was the worst performer in last week’s media market. Shares were down 10.86% week on week… Continue reading Sharewatch

The Government is planning to tighten broadcasting regulations to ensure that all major sports events are shown on terrestrial TV.Culture Secretary, Tessa Jowell is believed to have written to the ITC requesting a change in the law to close a loophole that Kirch tried to exploit last year when selling the rights for this summer’s… Continue reading Government Pushes For Sport On Terrestrial TV