Ads which cry “Lose a stone in 14 days” or “6 lbs lost in a month” must ensure that they are both accurate and that the product which they endorse is medically safe, according to the monthly report from the Advertising Standards Authority (ASA).The Authority is expecting a proliferation of weight loss ads during the… Continue reading Weight Loss Ads Must Be Accurate And Safe, Says ASA
All but three national newspapers lost readership year on year during the NRS period December ’97 – May ’98. The Times was the only title to gain a significant number of readers, up 9.88%. The only other titles which do not report a fall are the Mirror and the Express On Sunday.All other titles lost… Continue reading National Newspaper NRS – May 1998
Essex-based Chelmer FM has appointed Will Jackson as its programme controller. The new station is planning to launch later this year with a mix of news and popular music.Jackson moves from Metro Networks where he was client relations manager. He has previously been programme controller at Radio Mercury in Guildford.Subscribers can access the Radio Database… Continue reading Chelmer FM Appoints Programme Controller
The Mirror Group has announced the acquisition of the Northern Ireland-based Derry Journal Group for £18.25 million.A Mirror Group spokesperson said the move was part of the Group’s strategy to increase regional presence in an area where it already has a foothold with the Belfast News Letter.Mirror Group’s chief executive, David Montgomery, said: “The journal… Continue reading Mirror Group Buys Derry Journal For £18.25m
Kelvin MacKenzie’s bid for Talk Radio has emerged as the clear leader in the battle to take control of the 62.3% stake in the station that has been put up for sale by its holders CLT-ufa (see Talk Radio Sale).CLT-ufa has received two bids, one from MacKenzie’s consortium (which is backed by News International and… Continue reading MacKenzie Closes In On Talk
The Federation of European Direct Marketing, which represents the direct marketing industry at a European level, with 550 companies and the direct marketing associations of EU Member States, has prepared a European Code of Practice as a set of self-regulatory rules to be followed by all users of personal data for direct marketing purposes.
A highly sensitive infringement case concerning the regulations in Greece banning toy advertising on TV is becoming bogged down in bureaucratic delaying tactics, now that the Commission has decided – in an extraordinary departure from the established procedure – to conduct a period of consultation on public issues raised by advertising targeted at children and… Continue reading EU: Greek case mired in bureaucracy
Some 50 American companies have drawn up proposals concerning Internet privacy rules, to which they plan to adhere voluntarily in an effort to stave off the imposition of legislation. The Online Privacy Alliance will include guidelines for current and future members concerning notice and disclosure, which will require members to inform consumers when information is… Continue reading US: Internet privacy
The Radio Authority (RA) has received two submissions for the new ILR licence to serve the town of Coleraine, County Londonderry. The following groups applied: Catch FM (Trevor Smyth, 01265 662 242): a totally local, personality-led, music-based station painting a colourful daily picture of life within the Causeway Coast; Causeway Coast Radio (Elizabeth Fitzpatrick, 01265… Continue reading RA Receives 2 Applications For Coleraine Licence
963/972 Liberty Radio has been fined £4,000 by the Radio Authority (RA) for failing to comply with its promise of performance, for breaches of the Authority’s programme code and for failing to supply tapes of the station’s output to the RA.Authority checks on the London station found that speech levels fell below the 50% level… Continue reading Liberty Radio Fined £4,000 By Radio Authority
