New research by Taylor Nelson Sofres into World Cup sponsorship suggests that for 69 per cent of people sponsorship would make no difference to their likely use of a product. Not good news for the thirteen or so official World Cup ’98 sponsors and the numerous brands which have ‘unofficially’ associated themselves with the sport… Continue reading Sponsorship May Have Just The Effect You’re Not Looking For
The Canadian government is preparing to phase out the sponsorship by tobacco companies of sporting and cultural events over the next five years. Under amendments to the Tobacco Act, tobacco manufacturers during the five years’ grace period will be permitted only to have on-site advertising which restricts brand names and logos to the “bottom 10… Continue reading CAN: Sponsorship to be phased out
The volume of direct mail in the UK has exceeded one billion items in three months for the first time. According to the Direct Mail Information Service the period January-March (inclusive) 1998 saw 1.1 billion pieces of mail posted, almost 18 per cent more than for the same period in 1997, while total expenditure was,… Continue reading UK: Direct mail soars again
The US Senate has killed off a bill which would have enabled the Food and Drug Administration (FDA) to regulate tobacco as a drug, and given federal authorities the right severely to circumscribe the advertising of tobacco products. The defeat for the bill is being widely seen as a victory for the tobacco industry, but… Continue reading US: Anti-smoking bill dies
The Radio Advertising Bureau (RAB) is calling for entries for its 1998 Aerial Awards. The Aerials are the UK commercial radio industry’s awards for outstanding radio creativity. This year’s ceremony will take place on 22 October at BAFTA.Advertisers must submit their entries before 10 July and can request a call for entries pack which includes… Continue reading Aerial Awards 1998 Call For Entries
Simon Gray, media development director for Newsquest Media Group, has called for regional publishers to exploit the full potential of the internet.Newsquest is currently working with Northcliffe Newspapers and has created four websites under the ‘This Is’ brand. Northcliffe is planning to launch two similar sites each week to create 17 of these ‘communities’.Gray points… Continue reading Regional Publishers Again Urged To Use The Internet
The management team at Talk Radio, led by managing director Paul Robinson, has submitted a management buyout bid to CLT-ufa, owners of the 62% stake in Talk which is up for sale.At the last minute, United News & Media (UNM) provided backing for the team by taking a stake in the bid onsortium. UNM owns… Continue reading Talk Radio Management Submits Bid
The Radio Authority’s deadline for application submissions for the only national digital radio multiplex licence is tomorrow. There are only believed to be two groups preparing to submit applications: Digital One and Digital Media Broadcasting.Digital One is a consortium comprising GWR Group, Talk Radio and NTL. Chris Evans’ Ginger Media Group, owner of Virgin Radio,… Continue reading RA Deadline For National Digital Applications Is Tomorrow
It is believed that the Barclay brothers, who own The Scotsman and The European, have shown an interest in buying the Mirror Group’s Scottish titles.Speaking to the Sunday Times, Frederick Barclay is reported to have said that they are interested in the Mirror Group, and particularly its Scottish interests. Mirror holds a 20% stake in… Continue reading Barclay Brothers Show Interest In Mirror Titles
Global advertising and marketing group, WPP, has officially launched its UK MindShare division today. The company opens its Strand office doors with £450 million of UK business.MindShare offers clients a number of in-house brands and expertises in media planning and buying; MindShare digital, for instance, provides knowledge on new media; Vision 40 offers sponsorship services… Continue reading MindShare Opens For Business
