Sky has announced plans to create the first digital TV listings magazine to coincide with the launch of Sky Digital on 1 October. The Sky Digital TV Guide will be produced by Redwood Publishing, which already publishes the Sky TV Guide.BSkyB: 0171 705 3000
The Guardian and The Observer have set up an Integrated Solutions Unit (ISU) to offer advertisers cross media sales opportunities. Headed by Mary O’Hara, the unit will incorporate the sponsorship department, opportunities on the Guardian Unlimited internet sites, and database marketing.The advertisement department has also seen some new appointments…Chris Pelakanou and Adam Freeman have been… Continue reading Internal Changes At The Guardian And The Observer
Perhaps unsurprisingly, it was a satellite title, Sky TV Guide, that showed the highest circulation figure for the January-June 1998 ABC period. Cable Guide continues its growth showing the greatest percentage increase in circulation compared to last year’s figures.Cable Guide experienced a massive 45.6% increase, putting it in third place in the circulation battles within… Continue reading Television Listings Magazines – Cable Guide Leads The Way
Channel 4 has appointed Dan Brooke as head of marketing and development for the channel’s pay television services. Initially he will be responsible for the development of the Film Four digital TV channel set to launch in November (see C4 Secures Digital Film Channel Distribution).Brooke’s marketing work on the Film Four channel will extend across… Continue reading C4 Appoints Film Four Marketing Head
I hate to say I told you so, but it looks like ITV’s comedy series Duck Patrol is dead in the water. The latest week’s top thirty programmes list shows the show attracting an audience of only 5.93 million viewers, compared to 10.3 million for the first episode in the week ending 19/07/98 (I guess… Continue reading TV Viewing Summary W/E 09/08/98
Lad mag Loaded is to branch out into the world of men’s fashion later this month when IPC launches the new six-monthly title Loaded Fashion.Loaded Fashion – Front CoverLaunch editor, Beth Summers, says: “Loaded Fashion will be a fashion magazine for people who love clothes so much they just can’t get enough of them. People… Continue reading IPC’s Loaded Launches Six-Monthly Fashion Glossy
Advertising network, the Lowe Group, has taken a majority stake in a start-up digital management consultancy called Decipher.Decipher will offer advice to client companies on how digital technologies can add value or even change their business; the company is to have a commercial rather than marketing emphasis.The consultancy will operate as a standalone company within… Continue reading Lowe Group Launches Digital Management Consultancy
EMAP On Air has a new sponsorship department in the pipeline dedicated to developing long-term major sponsorship opportunities for clients across Emap’s radio and TV interests.Charlie Norton has been appointed as head of sponsorship, and will head up a team covering Kiss, Magic and Metro brands, and The Box. As well as handling TV and… Continue reading EMAP Creates A New Sponsorship Department
Mike Matthew’s IPC Magazines is planning a grand promotional push this Autumn, featuring revamps, freebies and extensive advertising all to the tune of £7.5 million (see Newsline). In view of the latest ABC figures on many IPC titles, the group is going to need all the pushing it can get, as the January-June 1998 data… Continue reading IPC Titles Struggle In First ABC Audit Under New Management
In a UK broadcasting first, from 5 October both listeners and viewers will be able to tune in to the Chris Evans Breakfast Show as the programme is broadcast live on both Virgin Radio and Sky One.As revealed on Newsline last month (see Chris Evans Takes Radio To Sky One), Evans will broadcast one hour,… Continue reading Chris Evans Takes Virgin Radio Show To Sky One
