Radio audience research body RAJAR will announce on Friday which group has won the new contract to conduct the field research. Research data is currently gathered by IPSOS-RSL.RSL’s contract may be renewed on Friday, although it is believed that other research companies RSGB and Arbitron are in contention for the tender.RAJAR: 0171 584 3003
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Digital One, the GWR-led radio consortium which offered the only application for the digital national radio licence yesterday (see RA Receives One Application For National Digital Multiplex), will be able to reassess the stake held by Talk Radio if the station is bought by Kelvin MacKenzie (see Murdoch Backs MacKenzie’s Talk Project). Digital One is… Continue reading Digital One Can ‘Reassess’ Situation If MacKenzie Gains Talk
The Guardian Media Group (GMG), publisher of The Guardian and The Observer, has announced annual pre-tax profits before exceptionals of £53 million; a 76% increase year on year.As with other newspaper publishers which have reported profit gains recently, GMG attributes the increases to strong advertising growth and lower newsprint costs.Turnover at the Group was £367… Continue reading Guardian Media Group Pre-Tax Profits Up 76%
Commercial radio station of the year was awarded to Talk Radio at this afternoon’s Commercial Radio Companies Association (CRCA) Congress and Awards ceremony.The award for technical excellence was given to Capital Interactive for its work on the network of Capital websites. The judges said that the Capital work “was a great example of the use… Continue reading Talk Radio Awarded Commercial Station Of The Year At CRCA Awards
The Independent Television Commission denies that it is set to ‘backtrack’ on its proposals to ‘unbundle’ cable and satellite television channels (see ITC Recommends Smaller Channel Packages For Pay TV).Since the Commission announced that it planned to remove the minimum carriage requirements (MCRs), which ensure that smaller cable and satellite channels are distributed to the… Continue reading ITC Denies Backtracking On ‘Unbundling’ Strategy
The Granada Media Group has been warned by the ITC for failing to meet the payment deadline for its broadcasting licences. Granada Television, LWT, Yorkshire and Tyne Tees all failed to pay the Commission the monthly tender charge which was due on 27 March and which, collectively, runs to over £10 million. Payments were received… Continue reading Granada Franchises Warned Over Late Tender Payments
The Daily Telegraph is to further its dedication to sport by becoming an official sponsor of Premier League football. The Telegraph is to sit behind Carling, the League’s main sponsor, as one of a number of ‘second tier’ sponsors.Daily Telegraph logos will appear on pitch perimeter boards, as well as in each match programme.The newspaper… Continue reading Daily Telegraph To Sponsor Premier League
According to research by GfK Great Britain, which had responses from 16,691 households in 14 European countries, the British have the highest opinion of advertising both as a means of entertainment and of information. More than 75 per cent of British people find advertising entertaining, 80 per cent and more think it is useful to… Continue reading UK: Brits have positive attitude
New research by Taylor Nelson Sofres into World Cup sponsorship suggests that for 69 per cent of people sponsorship would make no difference to their likely use of a product. Not good news for the thirteen or so official World Cup ’98 sponsors and the numerous brands which have ‘unofficially’ associated themselves with the sport… Continue reading Sponsorship May Have Just The Effect You’re Not Looking For
The Canadian government is preparing to phase out the sponsorship by tobacco companies of sporting and cultural events over the next five years. Under amendments to the Tobacco Act, tobacco manufacturers during the five years’ grace period will be permitted only to have on-site advertising which restricts brand names and logos to the “bottom 10… Continue reading CAN: Sponsorship to be phased out
