ITV has joined forces with Times Newspapers and broadcast sponsors Vauxhall to launch television’s first interactive scratchcard competition linked to sports sponsorship.The promotion will run throughout the five weeks of the World Cup ’98 and involve five million gamecards being distributed via the Times and Sunday Times . Scoring for the game will be closely… Continue reading ITV To Launch World Cup Promotion With Vauxhall and Times
MindShare, the media company created by JWT and Ogilvy & Mather in September 1997 (subscribers see WPP Buy Buchanan And Create Mindshare), has announced that Simon Rees will be its new managing director. Rees is currently on gardening leave with TMD Carat where he is deputy managing director.MindShare is expected to officially open for business… Continue reading MindShare Appoints Managing Director
John Birt has decided to step down from his position as director general of the BBC in March 2000, just before his current contract runs out.It is possible that the corporation may begin seeking external applicants for the post later this year. Names outside the BBC already mentioned in connection with the job include Greg… Continue reading BBC Chief To Step Down In 2000
The Scottish Media Group has confirmed that it has held talks with BSkyB with a view to securing rights to broadcast Scottish football after the end of this season.Although the Media Group said that ‘no formal approach’ had been reached with BSkyB, it made clear its desire to bring football coverage to viewers in Scotland… Continue reading SMG To Bid For Scottish Football Rights
Classic FM has signed a deal with Barclays Savings worth over £400,000 which will see the finance company sponsoring Classic’s Sunday afternoon show, Across The Threshold With David Mellor.The association with the two-hour programme, which features Mellor introducing classical music to celebrity guests, will run for six months.The campaign was devised by Jeremy Paul at… Continue reading Barclays Savings Sponsors Classic FM Show
It was a disappointing period for the broadsheets, with sales dropping 0.6% year on year to 5.77 million according to ABC figures for October-March. The Independent and Observer suffered the most, with falls of 9.9% and 8.7% respectively while the only quality title which showed any significant increase was the FT, where sales increased 12.8%.The… Continue reading National Press Round-Up – March
A report from the Internet Marketing and Development Agency shows that, despite the attention being given to the internet in the media, British businesses believe that it is something that still doesn’t seem to affect them.While 98% of those surveyed had “heard of the internet”, only 12% believed that it had any bearing on their… Continue reading UK Businesses “Confused By Internet”, Report Claims
Chris O’Shea, creative partner of Banks Hoggins O’Shea, is to be the chairman of the 1998 Aerial Awards, which recognise creative talent in the radio advertising industry. He takes over the role from Robert Campbell.O’Shea will be selecting the 12 nomination judges for preliminary voting in August. The closing date for entries is 10 July… Continue reading Aerial Awards Chairman Announced
The FA Premier League has outlined plans to attract five major sponsors to all football matches in an attempt to reduce the ‘clutter’ of sponsors and brands currently seen on broadcast matches and on stadium perimeter boards.The advertisers will pay £2 million each to secure their brands on perimeter boards in the same position each… Continue reading Premier League To Clear The ‘Clutter’ Of Advertisers
Tonight’s Media Research Group evening meeting has been postponed. As yet, no alternative date has been made although it will probably take place some time in May.Tonight’s gathering was due to discuss the future of television, with papers from a recent seminar in Budapest. It is expected that the rescheduled meeting will feature the same… Continue reading MRG Evening Meeting Postponed
