Virgin Cinemas is launching a television service which will appear in the foyers of its cinemas. The VCTV service will show an hour-long programme of film trailers, music and ads.Advertising for the first programme has been taken by Snickers and The Gap, which will each receive six 70-second ad breaks during the programme’s broadcast from… Continue reading Virgin Launches Cinema TV
The Newspaper Publishers Association has said that the results of a research report into the National Readership Survey are due in tomorrow. The NPA stressed that the analysis, conducted by consultants, is private and its results may not be published publicly.It is understood that the analysis is concerned with the new test questionnaire for newspaper… Continue reading NPA NRS Analysis Due Tomorrow
Sky One’s Hot Summer Down Under series is to be sponsored by Castlemaine XXXX. The series begins on Sunday 3 May at 10:00pm and runs for eight weeks.…Paramount Comedy Channel’s Gayle’s World has secured a sponsorship deal with Diet Tango after the show’s star, Gayle Tuesday, apparently said she liked the drink. The association begins… Continue reading Sponsorship News
The ITC’s new website has been launched at http://www.itc.org.uk/. It is aimed at providing easy access to ITC material for licensees, the TV industry and the viewing public. It includes latest news from the Commission, a licensees database and on-line versions of the ITC’s codes.Watch out for a review of the site in a forthcoming… Continue reading ITC Launches New Website
Commercial radio continued to pull away from the BBC in terms of share of listening for RAJAR Q1 1998: all commercial achieved a share of 50.1% (up from 49.4% last year) while the BBC’s share stood at 47.7% (down from 48.4% last year). Overall, all national commercial stations had a listening share of 10.2% (up… Continue reading Commercial Radio Grows At BBC’s Expense
Northcliffe Newspaper Group is currently testing an interactive Teletext system that allows people to buy cars via their TV sets. The service will be broadcast in the South West of England, covering the Westcountry Television franchise area.Interactive Teletext allows the user to respond directly to information seen on the screen in a two-way communication. The… Continue reading Northcliffe Trials Teletext Car Buying
A new report by the Media Intelligence Bulletin (MIB) claims that the electronic programme guides (EPGs) which are to be launched alongside digital television will prove to be key areas of revenue and profit. MIB’s managing editor, Emmett Power, believes that EPGs will dominate digital and web-enhanced television in the same way as ‘portal’ sites… Continue reading EPGs Will Be A £1bn Industry By 2002, Says Survey
Media research company RSL-Research Services has changed its name to IPSOS-RSL. The company says that this is in order to reflect its role as a “leading member” of the Paris-based IPSOS international group.RSL: 0181 861 8000 http://www.rslmedia.co.uk/
BARB will be broadening its shareholders to include the IPA, BSkyB, Channel 4, Flextech and Channel 5.The board of BARB, currently jointly owned by the BBC and ITVA, decided on expansion at a meeting last week. The aim of the move is to make BARB fully representative of the television industry and, as it continues… Continue reading BARB Broadens Shareholders
The launch of Granada Sky Broadcasting’s (GSB) Breeze cable and satellite channel on 1 May (see GSB Aims To Create Top Women’s Channel) is being promoted with a £1 million marketing campaign which started this week.Presenters of two of the channel’s shows, Leslie Ash and Julia Carling, are starring in 30-second TV advertisements produced by… Continue reading Granada To Promote Breeze Launch
