The Radio Authority has awarded three new small-scale local licences in the Leicestershire and Rutland areas. After considering applications from eight parties, the Authority decided to award the licences to the following groups: Fosseway Radio Ltd. (Andrew Carter, 01455 614 151): a truly local radio service for South-West Leicestershire, including the market towns of Hinckley… Continue reading RA Awards 3 Small-Scale Local Radio Licences
Brewing giant Bass is to place promotional ads for its new World Cup Hooper’s Hooch drink – called Hoo LaLa – in The Word’s regional daily press.The campaign was placed by BBJ Media which says that it has used The Word titles successfully for many other retail brands.The Word handles sales for 64 regional titles… Continue reading Bass Uses The Word To Promote World Cup Hooch
Saatchi & Saatchi has today announced that it is selling its US marketing and communications business Siegel & Gale Inc. for £20.4 million.The company and its subsidiary, Siegel & Gale Ltd., is to be sold to a new company, founded for the purpose of this transaction, comrising third party investors and the management of Siegel… Continue reading Saatchi & Saatchi Sells Marketing Group
The strike planned for tomorrow by the BBC technicians’ union Bectu has been called off whilst talks continue with the conciliation service, Acas. At the end of last week Bectu threatened the BBC with a possible disruption to World Cup coverage (see BBC Strikes Could Hit World Cup).Bectu is organising the strikes in protest to… Continue reading BBC Strike Called Off
The Advertising Association has released its 1998 Regional Marketing Pocket Book: a pool of demographic and statistical data on Britain’s regional differences.Information from the book can show, for example, that DIY is most common in Yorkshire and Humberside and that Northern men are the most prolific drinkers of alcohol.The book is published by NTC Publications… Continue reading 1998 Regional Marketing Pocket Book Published
ITV has announced that Boddingtons is to sponsor Carlton’s new Skinner and Baddiel series, Fantasy World Cup Live, which ITV describes as a major element of the Network’s World Cup programming. The deal represents Boddingtons’ first broadcast sponsorship.Fantasy World Cup Live is to be broadcast at 10:40pm daily across the ITV Network throughout the duration… Continue reading Boddingtons Clinches First Broadcast Sponsorship Deal
Philip Knightley, editor of MediaTel’s Newsline for the last two years, is leaving the post today.During his time at Newsline he has significantly augmented its services and introduced the features sections above.Everyone at MediaTel wishes Phill all the best as we see him off in finest style – a curry at lunch time!Scott Billings becomes… Continue reading Goodbye And Good Luck To Newsline Editor
The Broadcasting Standards Commission (BSC) has said that bad language has become a more acceptable part of modern life and that television programmes should be allowed to represent this. Nevertheless, the 9:00pm watershed should be maintained and there is hardly ever justification for the use of offensive language before this hour, according to a BSC… Continue reading BSC Says Audiences Are More Relaxed About TV Bad Language
Laser Satellite and Cable has sealed an unusual one day sponsorship deal with Laboratoires Garnier Belle Color 20 Minute ColorEase Gel for its Granada Plus channel.As part of the “blonde sponsorship showcase”, which takes place on Saturday 6 June, Granada Plus will carry blonde themed programming. This will include celebrity interviews with famous blondes such… Continue reading Granada Plus Signs One Day Sponsorship Deal
BSkyB today announced that the BBC’s digital network services will be available on the Sky Digital satellite platform.Initially four digital services from the BBC will be offered to Sky Digital customers for free. These will be BBC One, BBC Two, BBC Choice (a new service with “a range of extended and additional programmes, information and… Continue reading BBC Services To Launch First On Sky Digital
