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Italian advertising revenues this year should rise 7-8 per cent in real terms, fuelled by expansionary drives by telecoms companies, banks, financial services and other consumer firms.

The Commission’s proposal to create an “international charter” aimed at promoting freer electronic trade and commerce has been welcomed by the Information Society Forum, a group of users, social groups, service providers and equipment manufacturers.

Newspaper advertising revenues rose by 7.3 per cent in the first three months of this year according to the Newspaper Association of America. Total newspaper advertising revenues were $9.6 billion in the first quarter, against $9 billion for the same period in 1997.

More than $10 billion a year will be spent globally for on-line or electronic gambling by the year 2002, according to the market research agency Datamonitor. On-line gambling revenues are expected to reach $535 million in 1998.

Essex is to receive a new paid-for weekly newspaper called the Essex Courier which will have an initial print run of around 50,000 copies.The Essex Courier represents the first paid-for title by publishers Foremost Publications and is priced at 35p.The title is edited by Brian Lynch, an Essex journalist with 25 years’ experience. Lynch’s aim… Continue reading New Weekly Paper Launches For Essex

As expected the Radio Authority this morning received only one application for the national digital multiplex radio licence, from the Digital One consortium. The only other group in contention, Digital Media Broadcasting, announced this morning that it had pulled out of applying due to lack of industry interest in digital audio broadcasting (DAB) (see Digital… Continue reading RA Receives One Application For National Digital Multiplex

The Independent Television Commission, which regulates broadcast advertising on the commercial TV networks in Britain, is banning advertising that uses small print to explain special conditions, restrictions and other indications. Industry specialists say the sectors that will be most affected by the new ruling will be the car, telecoms and airlines advertisers.

According to research by GfK Great Britain, which had responses from 16,691 households in 14 European countries, the British have the highest opinion of advertising both as a means of entertainment and of information. More than 75 per cent of British people find advertising entertaining, 80 per cent and more think it is useful to… Continue reading UK: Brits have positive attitude

The Canadian government is preparing to phase out the sponsorship by tobacco companies of sporting and cultural events over the next five years. Under amendments to the Tobacco Act, tobacco manufacturers during the five years’ grace period will be permitted only to have on-site advertising which restricts brand names and logos to the “bottom 10… Continue reading CAN: Sponsorship to be phased out

The US Senate has killed off a bill which would have enabled the Food and Drug Administration (FDA) to regulate tobacco as a drug, and given federal authorities the right severely to circumscribe the advertising of tobacco products. The defeat for the bill is being widely seen as a victory for the tobacco industry, but… Continue reading US: Anti-smoking bill dies