“The times they are a changin’”. Thursday was a true upset in the world of soaps: Emmerdale put out an hour long episode and the BBC wisely tried evasive action by moving Eastenders to an earlier seven o’clock slot. An obvious attempt to avoid a fall off of viewers. The result was a whitewash, Eastenders… Continue reading TV Viewing Summary W/E 15/03/98
Omnicom has announced that it has bought UK below-the-line agency Claydon Heeley for an undisclosed sum.Claydon Heeley has billings in the region of £68 million and plans to double its UK staff to 200 over the next two years. Its clients include British Airways, Pepsi ,Guinness, Ford and Unilever and it recently won contracts for… Continue reading Omnicom Buys Claydon Heeley International
The Advertising Information GroupThe Advertising Information Group is a joint initiative of the main advertising and commercial communication tripartites in Europe. Core members include: the Zentralverband der Deutschen Werbewirtschaft, the UK Advertising Association, the Dutch Stichting Stuurgroep Reclame, the Austrian Fachverband Werbung und Marktkommunikation, and the Hungarian Advertising Association. The central aim of the Advertising… Continue reading AIG Submission to the European Commission DG VII (Transport) on Car Advertising and Road Safety
Advertising expenditure in mainland China will grow by an average 30 per cent a year over the next five years and will reach the equivalent of $16.4 billion by 2001, according to the Hong Kong Trade Development Council.
On 11 March the Advertising Association held a meeting with Lord Simon, the UK minister for trade and competitiveness in Europe, to discuss three issues: ˇ the recently-adopted Communication from the Commission, following up the Green Paper on Commercial Communications ˇ Article 169 infringement cases and the Commission’s response to them ˇ the arrangements to… Continue reading UK: AA meets Lord Simon
The European Parliament’s Environment Committee has postponed a vote on the Schnellhardt Report on the labelling, presentation and advertising of alcoholic drinks, following calls for further discussions. The report – which aims at bringing the labelling and advertising of alcoholic beverages into line with a 1979 Directive on foodstuffs – will create new rules for… Continue reading EU: Rule changes postponed
Unofficial BARB figures report that Channel 5 achieved its best ever week in terms of viewing figures for the week ending 22 March.The channel averaged a 4.6% audience share, beating its previous best of 4.2%. Thursday’s The Real Monty is being hailed as C5’s highest rating ‘documentary’, attracting 2.2 million viewers – a 12% viewing… Continue reading Channel 5 Achieves Its Highest Weekly Viewing
J.Sainsbury, one of Britain’s largest supermarket retailers, is about to conduct three-month tests in 13 stores of a new interactive touch-screen technology, imported from the US. The screens are advertising points for manufacturers who pay to advertise special discounts to customers. Sainsbury is the first European retailer to introduce this type of technology, which if… Continue reading UK: Supermarket touch-screens
The PPA is seeking a change in ITC ruling to allow masthead programming on terrestrial television channels. In a submission presented to the ITC today, the PPA calls for ‘masthead programming across the full television spectrum’.Currently, ITC code only allows masthead programming on cable and satellite channels. The PPA argues that these programmes have not… Continue reading PPA Calls For Extension Of Masthead Programming
March 30 Internal Market CouncilApril 6 Social Affairs Committee 6-8 European AV Conference on ‘Challenges and Opportunities of the Digital Age’ (Birmingham) 23 Consumer Affairs Council 30 Health CouncilMay 7 Industry Council 11-12 AA Conference on ‘Media, Consumers and Commercial Communications’ (Leeds) 14-16 Conference on European Culture, Creativity and Employment’ (London) 16-17 G8 Summit –… Continue reading Calendar of events related to commercial communications
