The PPA, ISBA and IPA launched their joint magazine and newspaper supplements readership survey this morning. The Quality of Reading Survey (QRS) has been designed to give advertisers more detailed information on reader behaviour over the ‘life’ of a magazine or newspaper supplement.The core of the QRS is a measure called Page Exposures (PEX). PEX… Continue reading Quality of Reading Survey Launched Today
Test match cricket and most World Cup games are expected to become ‘unprotected’ by a change to the legislation that currently states they must be broadcast for free to terrestrial viewers. An advisory group appointed to assist Culture, Media and Sport Secretary Chris Smith in making the revisions published its recommendations on Friday.The committee, which… Continue reading Free TV Sports Coverage Revised By Government Committee
According to agency estimates, total terrestrial television revenue for February (including GMTV) came in at £176.35 million. Of this, ITV brought in £120.83 million, Channel 4 £41.12m, Channel 5 £9.53m and GMTV £4.87m.
The Advertising Association has launched a Parliamentary newsletter which is aimed at increasing awareness of the commercial communications industry within Parliament.Parliamentary Briefing, a monthly bulletin, is published following an extensive consultation exercise amongst MPs and Peers who were sent a pilot issue of the publication. The response received by the AA is said to have… Continue reading AA Launches Parliamentary Awareness Drive
An international football magazine will be launching in the UK on 27 March. Football World will be published by a new venture called First Team Publishing and is aiming for a settle-down circulation of 35,000. It will have a cover-price of £2.25.Subscribers can access the Press database by selecting “Press” from the drop-down box at… Continue reading New Football Magazine To Launch
Monday Results from the PPA/IPA/ISBA Quality of Reading Survey (subscribers see Readership Survey Gets Ready For Launch) will be announced today. Details will appear on Newsline as soon as they are available.A report on February’s TV revenue will be available on Newsline.Tuesday Flextech announce annual financial results. Pre-tax losses are expected to be in the… Continue reading The Week Ahead
Telewest Communications, the UK’s second largest cable operator, has announced a rise in pre-tax losses from £249.9 million to £309.9 million for 1997. Turnover, however, rose 33% to £386m.Telewest also said that it was in talks with a number of companies regarding the launch of digital cable services. It expects to be able to reveal… Continue reading Losses Deepen At Telewest
The launch of Merseyside’s new alternative dance and rock station, 107 Crash FM, is to be sponsored by Guinness in a £100,000 advertising launch campaign.The Guinness promotion will appear on buses, TV, cinema and in the press as well as at the gigs and concerts which are planned for the first six weeks of broadcasting.… Continue reading Liverpool’s Crash FM Launch Endorsed By Guinness
Finally we say “Goodbye” to another series of Casualty, making Saturday nights in marginally less depressing. Everything the BBC churned out in its first Casualty-free night seemed to be more upbeat, even the National Lottery. With Wogan at the helm, things could have gone one way really: better than any of the previous shamozzle of… Continue reading TV Viewing Summary W/E 08/03/98
According to a new Informer survey by Universal Truths, Channel 5 is the first channel that viewers would give up if one of their channels had to go. The Omnibus survey of 1000 adults showed that 43% of those who could receive the channel said it would be the first to go.This compares with 20%… Continue reading Channel 5 Would Be First For The Chop, Says Survey
