The Guardian has announced that it is producing its Guide to Summer festivals in conjunction with Virgin Megastores for the second year running.Festivals ’98 gives information on all aspects of the up-coming festivals, including line-ups, travel information and “survival” tips.The special edition of the Guide will be published on Saturday 30 May with the Guardian.… Continue reading Guardian Joins With Virgin For Festivals Promotion
The Directive on Privacy in Telecomms will become effective from 24 October this year; the Department of Trade and Industry is currently considering how to implement the Directive, which will mean telemarketing companies have to comply with extra legal requirements concerning targeting. The Directive is aimed at permitting members of the public to indicate that… Continue reading UK: Implementation of Telecoms Directive
Untold is on the streets and sees itself a cross between the ‘nipple count’ school of men’s magazine publishing and those journals ‘still feasting on the carcass of a beast called yuppie’ (Time Out). Untold‘s articles ooze style and confidence and treats its audience with respect. It is also not too preachy and not too… Continue reading First Issue Review – Untold
IPC has announced that it will be investing in a relaunch for its ailing Options magazine. The monthly women’s title has seen its circulation fall from over 218,000 in 1986 to 127,000 in 1997.The new look will appear from the July issue, on sale June 5, and includes a “dramatically” different cover design in the… Continue reading IPC Gives Options A Makeover
Chrysalis Radio’s Galaxy network has signed two major new sponsorship deals with Diamond White and the Guardian ‘s Guide supplement.In a two-year deal with the Guardian, the Galaxy Network will carry the Guide‘s branding on a daily ten-minute slot devoted to covering entertainment listings. The two will also work together to provide localised, as well… Continue reading Galaxy Network Signs Two Sponsors
Yahoo! UK and Ireland have been issued with their first ABC //electronic certificate to include advertiser specific data, which allows campaign messages on websites to be measured.The certificate also shows that in March ABC //electronic recorded over 34 million page impressions for the Yahoo! site.Richard Foan, of ABC //electronic, commented: “The inclusion of advertising campaign… Continue reading Yahoo! Receives Advertiser Audit
Auto Trader Interactive has been issued with its second ABC //electronic certificate, showing that during April the http://www.autotrader.co.uk/ site received 2.646 million page impressions. This is up from 1.030 million for August last year.ABC //electronic: 01442 870 800
Associated New Media’s This Is London website has won the grand prix award at the New Media Age Effectiveness Awards event.The award, which is selected from the winners in each category, is aimed at reflecting a range of new media “ideals”, such as online promotion, design, build, targeting, branding and interactivity. Judges described Evening Standard… Continue reading This Is London Scoops Top New Media Award
Haymarket has announced the acquisition of IPC’s suspended Goal magazine (see IPC To Close Two Titles). The title will be merged into Haymarket’s FourFourTwo from the July issue, which is released on June 3.FourFourTwo‘s circulation currently stands at just over 88,000 and has been increasing steadily.Haymarket: 0181 943 5000
