Continuing to draw on the success of its football coverage, Channel 5 has won the exclusive rights to broadcast Liverpool and Chelsea’s European football campaigns.The channel covered all of Chelsea’s games in their run-up to victory in this year’s Cup Winners’ Cup. In fact, the club’s game against Real Betis gave Channel 5 its largest… Continue reading Channel 5 Continues Its Soccer Success
EC consumer affairs officials of DG XXIV – specifically believed to be Christiane Specht and her Danish head of unit, Nymand-Christensen – have begun studying the relationship between schools and industry sponsorship in Belgium, France, Scandinavia, Spain and the UK to attempt to arrive at an overall view of the way different MS operate policies… Continue reading EU: Schools marketing under scrutiny
The EP Environment Committee has adopted its position on the text of the tobacco advertising proposal as approved by the Council. Accepting the advice of its Rapporteur, Christian Cabrol (UFE, F), the Committee voted by 36 to 7 (and 1 abstention) to adopt, as it stood, the Council’s common position on the proposal. The European… Continue reading EU: EP Committee approves text
In its third annual report on the implementation of the Television Without Frontiers Directive the European Commission has reported that most MS TV broadcasting companies are respecting the quota system for European productions, as stipulated in Article 4 of the Directive, which requires a majority of broadcast output to be European-origin production. In 1996, 214… Continue reading EU: Broadcast quotas widely respected
The Polish public TV broadcasting company Televizja Polska (TP) is facing a cut in its advertising levels following the probable passage of legislation through the Polish parliament. The proposed legislation will cut advertising by the broadcaster from 15 per cent to 10 per cent of broadcast time; TP currently earns two-thirds of its income (equivalent… Continue reading POL: Ad restrictions likely
The New South Wales print media have been told by the NSW health officer that if they publish photos of racing cars showing any tobacco logo they will be fined up to $30,000. Photos of the recent Melbourne Grand Prix had fallen foul of the law, and the health officer has warned that further transgressions… Continue reading AUS: Photos censored
The launch of ITV2, ITV’s digital terrestrial channel, is billed as an opportunity for advertisers to reach an audience ITV would die for – young, predominantly upmarket male light viewers who are interested in sport, music and light entertainment. While precise details of programming are still scarce, ITV2 has announced the kind of shows it… Continue reading Interview – Andrew Chowns, ITV2 Project Director
The Department of Trade & Industry held a seminar on the Commission’s Communication following up the Green Paper on 24 April at its offices in London. Lionel Stanbrook, the AA’s Deputy Director-General, acted as Rapporteur on behalf of industry, government and consumer speakers.
The Committee on Legal Affairs and Citizens’ Rights has adopted a report by Georgios Anastassopoulos (EPP, Gr) – the European Parliament vice-president – on the legal protection of encrypted broadcasting or re-broadcasting, described in the proposal for a Directive as “services based on, or consisting of, conditional access”. Both the Rapporteur and Committee took the… Continue reading EU: Protection for encrypted broadcasts
The Advertising Association is launching a new publication, the Commercial Communications Compendium, a 140-page loose-leaf document which summarises and explains all EU legislation affecting advertising, marketing and other commercial communications in Europe. Contact Jocie Maker at the AA on 00 44 171 828 2771 for further details and placing orders.
