While the launch of Channel 5 could arguably be described as the most important media event of 1997, there were also other developments which caused big changes in the industry: Christine Walker left Zenith and later set up a joint venture with M&C Saatchi; WPP announced the formation of MindShare; Cordiant said it would be… Continue reading 1997 Media Review
Monday night’s hour-long Coronation Street special was watched by 15.8 million people, according to overnight figures from the ITV Network Centre. This puts the soap’s share of viewing at 65%. The figures also state that EastEnders was watched by 4.7 million viewers which, if confirmed by BARB’s consolidated figures, will be its lowest ever figure.On… Continue reading Corrie Special Watched By 15.8 Million
ITV’s Heartbeat series is to be sponsored by Yorkshire Tea in a deal between ITV Network and Taylors of Harrogate, owners of Yorkshire Tea. The association is to run for the remaining eight episodes of the current series and the whole of the Autumn 1998 series. The first sponsorship credits will be seen on 4… Continue reading Heartbeat Rests With Yorkshire Tea
Steve Masters has been appointed marketing manager of VNU Business Publication’s New Media division, which publishes Jobworld.co.uk and vnunet.com. Masters moves from Webmedia where he was also marketing manager. His key roles will be to develop Jobworld into the UK’s largest IT and business online recruitment site, and to develop the VNU brand across the… Continue reading Appointment Briefs
A new ruling in the German law courts establishes that sending unsolicited e-mail advertising to private consumers is illegal and violates German laws against unfair competition, in particular the regulations concerning dishonest practices. The ruling is in line with previous judgements on unsolicited telephone and fax advertising. In all cases, said the courts, the prior… Continue reading DE: Unsolicited E-mail
A survey conducted by Cable & Wireless Communications as part of its £50m launch campaign, has revealed that 88% of respondents would rather have better quality programmes rather than more channels. Over 1.5 million surveys were sent to homes throughout the UK; 323,727 (22%) of these were returned. This is considered by C&W as an… Continue reading People Want Better Programmes, Not More Channels
The ITC and the Broadcasting Standards Commission, together with a group of broadcasters, comprising the BBC, ITV, Channel 4, Channel 5 and BSkyB, have published a new analysis of how different viewers regard TV violence.The study, the first of a two-part project, was conducted by Andrew Irving Associates and demonstrates how the nature and content… Continue reading New Research Into TV Violence
A proposal for a Directive harmonising aspects of rules on copyright and related rights in the Information Society has been presented by single market commissioner Mario Monti. The proposal would adjust and complement the existing legal framework, with particular emphasis on new products and services containing intellectual property (both on-line and on physical carriers such… Continue reading EU: Copyright Directive Resented
The Times may face a further attack on its pricing scheme as a number of national newspaper owners are taking their complaints to the director-general of the Office of Fair Trading, John Bridgeman. Newspaper Publishing, publishers of The Independent, Telegraph Publishing and the Guardian Media Group have made an offer to meet with Mr. Bridgeman… Continue reading National Newspapers Seek Meeting With OFT
The Danish Government has announced that it will organise an international conference on electronic signing and encryption next year. In particular, the conference will address the issues of a European regulatory framework for electronic signing, cross-border use, the promotion of electronic commerce in the EU, cryptographic products and services for business, data protection and public… Continue reading EU: Danes Propose e-commerce Conference
