The ITC has today launched a public consultation exercise which proposes to reinforce Channel 4’s commitment to innovation, increase its original production and programme commissions from outside London, reduce its repeats and create further investment in film production.The main point of the ITC plan is to increase originally produced programmes from 53% in 1996 to… Continue reading ITC Calls For More Original C4 Programmes
Cable company Flextech are expanding into the world of home shopping with the launch of their Screenshop service. Screenshop begins this month on a number Flextech’s cable services, and the company plans to extend Screenshop’s reach with a 24-hour digital service by the end of 1998.Screenshop is the European arm of HSN Direct which pioneered… Continue reading Flextech Plan Digital Home Shopping
A report unveiled at the 1997 PPA Magazine Subscriptions Day, entitled Subscription Marketing Practices, indicates the subscriptions market is vibrant and optimistic. Conducted by Wessenden Marketing, the research investigates the industry’s approach to the subscriptions market drawing on questionnaire responses from forty-seven companies.The results show that subscriptions are becoming more significant for a publisher’s circulation… Continue reading Vibrant Magazine Subscriptions Market
The PPA hosted a meeting yesterday which brought together Tessa Jowell, minister of state for public health, and the magazine industry to discuss the Government’s proposed ban on tobacco advertising. The meeting was initiated by the PPA following the Government’s Dying For A Fag anti-smoking conference.PPA: 0171 404 4166
Reuters has reported a year on year drop of 3% in its actual rates revenue for Quarter 3, from £736 million to £713m, and blamed the fall on the strength of Sterling. Underlying revenue however grew 8%.Chief executive Peter Job said: “We continue to expect underlying revenue growth for 1997 to be around current levels.”Reuters:… Continue reading Strength Of Sterling Hits Reuters
http://interactive.mediatel.co.ukDisplaying a well-balanced mixture of art images and functional design, the MediaTel Interactive site represents a showcase for the services which the company offers. The Clients section also provides a list of completed projects along with summaries of the benefits which the MediaTel Interactive sites generate. A number of high-profile clients currently have sites created… Continue reading Website Of The Week – MediaTel Interactive
Cordiant has just announced that its shareholders have agreed to the demerger plans which will see the Saatchi & Saatchi and Bates businesses split into separate companies (subscribers see Cordiant Confirms Demerger Plans).At the Extraordinary General Meeting held earlier today it was also confirmed that dealings in shares for the two companies will commence at… Continue reading Cordiant Demerger Approved
Richard Sunderland is leaving his post as associate director at Universal McCann to join the relatively young agency, Branded. Branded is led by Philip Ley, formerly BSkyB’s marketing director. Currently, there is no definite start date for Sunderland at Branded.…Saul Walkinshaw joined MediaVest on 20 October as TV buying manager, leaving his post as TV… Continue reading Appointment Briefs
Television’s leading drama, Heartbeat has increased its audience yet again this week, (16.33 million compared to last week’s 15.29 million). Despite dropping from its previously well worn position of second place to third, the drama shows no signs of losing the momentum already gained. At the other end of the scale, the new Catherine Cookson… Continue reading TV Viewing Summary W/E 12/10/97
