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Abbott Mead Vickers Plc. (AMV) has bought the Craik Jones Watson Mitchell Voelkel direct marketing agency for an initial cash payment of £2.44m. AMV will make up to an additional five payments depending on the financial performance of Craik Jones over the next five years.AMV further consolidates its position as a provider of direct marketing… Continue reading AMV Acquires New Business
The number of UK homes connected to the Internet has doubled from just under 400,000 in June 1996 to 960,000 in June 1997, according to a survey by NOP – the equivalent of one in twenty five of all UK households.Overall, the survey also shows that six million adults in Britain used the Internet in… Continue reading Internet Users Double In Twelve Months
Simon Lay has been appointed as sponsorship manager at TSMS Sponsorship. He has previously held sales and marketing positions also at TSMS, the airtime sales house. Lay will be responsible for reviewing the development of cross media sponsorship opportunities within the United News and Media Group.…Marie Oldham will join BBC Worldwide on 24 November as… Continue reading Appointment Briefs
The Advertising Standards Agency has released its October 1997 report of objections to advertisements. The following complaints were all upheld.Neon and Empire both carried offers for free posters on the outside of the sealed cellophane packing which covered the magazines. The Neon envelope claimed ‘Free! Four huge movie posters’ and Empire said ‘Four Free Blockbuster… Continue reading Movie Mags’ Poster Promos Misleading
It is reported in Marketing this week that News International are planning a subscription promotion which will offer The Times and The Sunday Times all week for only £1. This subscription offer is already run by The Daily Telegraph which also offers the paper at £1 for seven days and receives a subscription circulation of… Continue reading Possible Times Subscription Promotion
CNN International’s half-hour feature programme Pinnacle Europe is to be sponsored by Andersen Consulting. The programme begins on 2 November and is aired weekly with two repeats per week.Andersen Consulting: 0171 438 5000
http://www.mirror.co.uk/The Mirror recently launched Online Mirror, an Internet version of the daily newspaper. The online site includes a selection of news and sports stories, as well as other ‘Mirror‘ features like Miriam’s ‘advice you can trust’ and Victor Lewis Smith’s supposedly ‘hilarious and controversial’ outlooks on life. Unfortunately the site does not seem to provide… Continue reading Website Of The Week – Online Mirror
Wilmington Group, the publisher of Adline and other specialist titles, increased pre-tax profits by 32% to £2.72 million in the six months to August 31. Turnover grew 15% to £17.9m.Dennis Rook, chairman of Wilmington, said that the company’s strong balance sheet would allow it to “confidently and patiently seek out new acquisition opportunities.”Wilmington: 01322 277788
IDG’s Web magazine has been relaunched. The title, which launched in 1995, was suspended in June this year.IDG: 01625 878 888