MediaTel Interactive has created an Internet site for The Word, (http://www.theword.co.uk/), the centralised sales and marketing operation which represents the regional daily paid for press. The site was booked through advertising agency New PHD and forms part of a complete online promotional package targeting media planners on the Internet.In addition to the Website, the online… Continue reading The Word Launches Web Site
IPC will be launching a new one-off title called 30 Beautiful Homes from its SouthBank Publishing Group. The 148-page glossy will appear on September 18, priced £2.30. It aims to give readers “innovative decorating ideas that readers can enjoy, share and copy.”This is the first new magazine from the Home Interest group since the Autumn… Continue reading IPC Launches One-Off Homes Title
On 10 November in Luxembourg the EC will bring together representatives from the drinks industry, lobby groups and MS officials to debate the issues involved in alcohol abuse, with particular emphasis on the development of alcopops. While the media has made much of the supposed alcohol abuse caused among minors by alcopops, there are growing… Continue reading EU: Alcopops In The Spotlight
America Online, the Internet service provider, has bought the rival CompuServe for around $1.2 billion. The move, which will create a huge power in Internet access provision, is likely to be investigated by industry regulators both in Europe and the US.AOL, which is strongest in America, has around 9 million subscribers while the more European-centred… Continue reading AOL Snaps Up Compuserve
The Independent Committee for the Supervision of Standards of Telephone Information Services (ICSTIS) has prepared draft revisions for the 8th edition of its code of practice. For copies of the revisions contact ICSTIS Telephone (44 171) 240 5511, fax (44 171) 379 4611. Comments must be received by 10 October 1997.
The EP Committee on Women’s Rights has adopted reports by MEPs Ms Marie-Paule Kestelijn-Sierens (referring to the EC’s 1996 annual report on equal opportunities) and Ms Marlene Lenz (on discrimination against women in advertising). In the first report the committee criticised the annual report for being insufficiently analytical, called on the EC to take initiatives… Continue reading EU: EP Adopts Reports On Discrimination
Channel 4 has announced its Autumn line-up, which features three major drama series – A Dance to the Music of Time, Bombay Blue and Underworld – together with new comedy and documentary series. Robbie Coltrane also stars in a factual series indulging his secret passion for engines in Coltrane’s Planes and Automobiles. The season’s budget… Continue reading C4 Launches Autumn Schedule
The Independent Television Commission (ITC)has approved changes to its Rules on Advertising Breaks that will enable cable, satellite and new digital channels to carry additional teleshopping advertising and open the way to the licensing of self-promotional channels. The changes, which have immediate effect, reflect some of the provisions of the revised EU TWF Directive.
The Economic and Monetary Affairs Committee in the European Parliament has appointed Mr John Stevens (UK, EPP) as its Draftsman for a report on Electronic Commerce in the EU. First discussions on this report are expected to take place during the Committee’s meetings in October with the finished opinion being brought before the full Parliament… Continue reading EU: EP Considers Electronic Commerce
The Food & Drug Administration in the US has issued new guidelines for the TV advertising of prescription-only drugs. The ads must contain additional information, specifically that professionals may provide further details, a toll-free number to contact, reference to print ads, and also to a web site. The new rules are aimed at reducing consumer… Continue reading US: New Rules Come Into Force
