Gerry Robinson, chairman of Granada, confirmed today that the group has made a successful bid for Yorkshire Tyne Tees television. The move has been expected for months; Granada chose to act now because the two companies have reached agreement on the price, set at £525 million or £11.75 a share. The deal has been agreed… Continue reading Granada Swallows Yorkshire
CIA UK Holdings is rumoured to be about to buy the 50% of Morgan CIA it does not already own from the Morgan Partnership.According to Marketing, CIA wants to buy outright the jointly-owned Scottish media shop to form a CIA Medianetwork Scotland agency. CIA Morgan is currently the second largest media independent in Scotland behind… Continue reading CIA Bid For Morgan Rumoured
Cadbury announced that it is extending its sponsorship of Coronation Street for another year at today’s ITV Sponsorship ’97 conference. Speaking at the conference, Richard Frost, Cadbury’s sponsorship negotiator, said: “We have enjoyed a fantastic response to our first venture in broadcast sponsorship, with an unrivalled 94% awareness level of the Cadbury association. Independent research… Continue reading Cadbury Stay On The Street
Marie Claire has launched its 26th edition in South Africa. The title is published in Johannesburg, under licence with Perskor Group.Marie Claire International: 33 1 41 46 88 65
Today’s ITV Sponsorship ’97 conference revealed the latest findings from ITV Sponsorship’s on-going tracking study. The research, conducted by Millward Brown International, covers over 50 ITV Network sponsorship deals on screen after April 1995. For the first time, the research has shown that sponsorship is as effective as spot advertising in generating TV presence for… Continue reading It’s Official, Sponsorship Works
ITV’s primetime drama Bodyguards captured a consolidated audience of 7.106 million, a TRV of 13, on Thursday 15th May. On other channels at the same time (9pm) were Dispatches (C4, 2 TVRs), Competition (C5, 1 TVR), Sportsnight (BBC1, 12 TVRs) and Place for Annie (BBC2 5 TVRs).Advertisers in Bodyguards’ two centre breaks were Vauxhall Corsa,… Continue reading Programme Analysis: Bodyguards W/E 18/05/97
At its Council meeting last week, the IPA elected Cheetham Bell and Target Direct Marketing into its membership. This brings the total number of IPA member-agencies to 214.IPA: 0171 235 7020http://www.ipa.co.uk/
Granada this morning confirmed that it is in talks with Yorkshire Tyne-Tees Television regarding a complete buyout of its neighbouring broadcaster. Further details will appear on Newsline shortly.
Advanced Techniques Group Worldwide was opened as an independent company, under the J. Walter Thompson umbrella, in March. Yet, the company has already conducted an immense amount of valuable research and has broken even on its first year’s cost provision.It is no wonder then that James Walker, media development director of the research company, is… Continue reading Interview – James Walker,Joint Managing Director, Advanced
Techniques Group Worldwide
Granada this morning confirmed that it is in talks with Yorkshire Tyne-Tees Television regarding a complete buyout of its neighbouring broadcaster.A statement from Granada said: “The boards confirm that they are in preliminary discussions regarding an offer by Granada for all the share capital of Yorkshire not already owned by Granada, which would have a… Continue reading Granada Confirms YTTV Interest
