Sponsorship showcasing is still a new type of communication in our specialist field with relatively few examples. We, therefore, feel it’s an area of great potential and ripe for being exploited. In the recent past, we have had Themed Movie Packages such as Monday and Saturday Night Adventure Movies with LYNX and the Leading Ladies… Continue reading David Prosser – ITV Sponsorship, Opportunities Of Showcasing
In a bid to increase its youth market share, fashion chain C&A is sponsoring MTV Europe’s Turned On Europe programming for the second year running.Turned On Europe 2 aims to capture on film young people’s attitude and opinions about style and image.MTV: 0171 478 6615
Millward Brown International first started monitoring the broadcast sponsorship medium on behalf of ITV in April 1995. At that time, we were uncertain what the outcome of the study would be and, in particular, how easy it would be to separate out the effects of broadcast sponsorship from other media.When we checked on the preliminary… Continue reading Tony Copeland and Jan Gamon -The Real Value Of Broadcast Sponsorship
Cable & Wireless Communications has appointed Rapier Stead & Bowden to handle the advertising for the first phase of the new company’s launch. The agency will work alongside C&WC’s media planning consultancy, Michaelides and Bednash and media buyers, The Media Business Group.Rapier will provide the creative lead for all communications, which will include advertising, PR,… Continue reading C&WC Appoints Agency
Newsquest Media has ousted United Provincial Newspapers from its no.3 position in the Newspaper Society’s table of top regional press publishers. This is due to its acquisition of Westminster Press last year for £305m (subscribers see Newsquest Buys Westminster Press For £305m). Trinity remains number one with a combined weekly circulation of over 8 million.… Continue reading Trinity Tops Regional Publishers Table
EMAP Consumer Magazines UK is offering advertisers two ways to reach on-line audiences. EMAP Consumer Online has focused on developing bespoke advertising packages for advertisers, but now EMAP’s Internet Sales’ division will handle banner ads across the group of titles. Katarina Strupinska, publishing director of EMAP Consumer Online, commented: “EMAP Consumer Online will continue to… Continue reading EMAP Hold Up The Banner
A new magazine aimed at “twenty something” women and featuring a Loaded-style editorial is rumoured to be planning a launch.According to Press Gazette a team of staff from the aborted What Fashion magazine (subscribers see Press Briefs) are looking for a publisher with whom to work. The new monthly title, dubbed Project Tease, is being… Continue reading New Women’s Title Planned
Channel Islands Communications (TV) Ltd has announced record trading profits for the year ending 31 March 1997.Operating profits increased 10% to £1.4 million and turnover increased 11% to £10.6 million. The good news sent earnings per share up 8% to 9.12p.The chairman of the TV company, John Riley said that broadcasting interests experienced growth in… Continue reading In The Right Channel
The International Federation of Audit Bureau of Circulations has approved a reporting and measurement standard for audits of Internet Web site activity. This is the first time international accountability standards have been established for media audits. Gloria Jarman, IFABC secretary general, said: “this fosters growth in the web as an international advertising medium.”The IFABC’s standards… Continue reading Internet Audits Approved
The Daily Telegraph is still the highest selling paper in this sector, selling 1,132,789 copies in May. This represents a 6.5% market share and an 8.9% increase for the last 6 monthly period year-on-year. The Times is also seeing an increase in sales in this period rising from 669,640 from December to May 1996 to… Continue reading National Press Round-Up – May ABCs
