The British Video Association has announced that retail video sales for the first three months of 1997 have grown by 14% year-on-year.Film was the biggest growth sector; Independence Day, Stargate, Babe, Heat and Trainspotting were among the top sellers.March was particularly strong due to a batch of children’s releases timed to coincide with Easter. Supermarkets… Continue reading Video Sales Rising
The Radio Advertising Bureau is launching a new campaign to promote commercial radio as an advertising source. Using the slogan: ‘Advertise with pictures – use radio’, The RAB ads question what you are hearing by broadcasting different statements to the same sound or voice.Andrew Ingram, director of account planning at the RAB, commented: “Although the… Continue reading Selling Radio
The demerger of Cordiant last Monday initially provoked a positive effect on the global advertising group’s share price, with a rise of 7p to 137p shortly after the move was announced. This was not sustained however and by Wednesday it had fallen to 131.5p, remaining at this price for the rest of the week. Press… Continue reading Sharewatch – W/E 25/04/97
Grampian TV releases its results today, and Cable & Wireless Communications’ shares begin trading today; both these stories are being followed by Newsline.Marketing Week is holding a conference on Wednesday looking at Marketing To The Pink Economy; a Newsline reporter will be covering the event.Pearson and Scottish TV’s AGMs are on Thursday and a television… Continue reading The Week Ahead
The Financial Times has put its weight behind the Labour Party; the paper will be backing Blair from tomorrow. By endorsing Labour, the paper follows the example set by The News of the World, The Sun and The Independent on Sunday.The Mail and The Telegraph remain true blue, while The Times is said to be… Continue reading The Pink Paper Turns Red
Dealing in Cable & Wireless Communications began today. The share price opened at 299p in London.CWC, an amalgamation of Cable & Wireless’s Mercury subsidiary, Bell Cablemedia, Nynex and Videotron, represents the biggest threat yet to BT’s hold on the domestic telecommunications market.The new company is Britain’s second largest telephone company. C&W will hold a 52%… Continue reading Cable & Wireless Open At 299p
It was rumoured that Channel 4 would be announcing Grade’s replacement following today’s board meeting. The channel, however, said that it has still not reached a decision. This suggests that, despite earlier predictions, no obvious candidate has emerged *Latest On Race For C4 Job.Channel 4’s web site has a tongue in cheek feature on the… Continue reading Grade Announcement Delayed
The Scottish ITV broadcaster Grampian has this afternoon announced financial results for the year ended 28 February which show pre-tax profits of £11.82 million, up 24% from last year. The figure received a considerable boost however from the sale of Scot FM to the Independent Radio Group for £4.66m. Turnover was up slightly at £23.558m,… Continue reading Record Results For Grampian
More than a third of 15-24 year olds do not like Channel 5, according to the latest CIA sensor. This age group is a key target audience for 5.5 is trying to attract young viewers, and the advertisers targeting them. Yet 35% of the 15-24 year olds surveyed think that the channel is worse than… Continue reading Young Don’t Like 5
A party political broadcast by the British National Party was broadcast on Friday night by BBC1, BBC2, ITV and Channel 5. Prior to the broadcast, there were large public protests outside the TV channels involved.Channel 4 banned the broadcast on behalf of the far right group. 4 said that the broadcast did not comply with… Continue reading BNP Banned By 4 Shown By 4
