Global advertising group Cordiant has this morning announced a three-way demerger of its businesses to create independently managed companies for Saatchi & Saatchi, Bates and Zenith.Saatchi & Saatchi and Bates will each have listings in London and New York and will jointly own Zenith. Bob Seelert will become chief executive of the Saatchi & Saatchi… Continue reading Cordiant Announces Demerger
WPP Group’s quarterly figures are published today; a full report will be available on Newsline. Cinema figures for March, showing a substantial increase on last year’s figure, will also appear on Newsline today.It is expected that TV revenue for March will be available this week on Newsline, along with further papers from the MRG Conference… Continue reading The Week Ahead
The BBC have announced that they have no intention of altering their plans to broadcast an extended, hour long Nine O’Clock News in the lead up to the General Election.Despite cries of ‘overkill’ and ‘boredom’ from both the press and the public at large, the BBC still feel that they acting in the greater interest… Continue reading BBC Defends Election Special
A report by stockbrokers HSBC James Capel suggests that BSkyB will have the upper-hand if the British Digital Broadcasting consortium wins the battle for digital terrestrial TV. If the consortium does win, the balance of power will depend on what programming proves to be the key driver for BDB. James Capel think that sport and… Continue reading BSkyB Set For Controlling Stake In Digital Consortium
Laser has announced that there will be changes made to the ITV Spring/Summer Schedule 1997 in order to strengthen the weekend performances of some peaktime shows.The Man Who Made Husbands Jealous moves to the Friday 9pm slot to maximise the ABC1 Women audience, with A Touch of Frost scheduled on Saturday nights at 9pm to… Continue reading Changes Made To Strengthen ITV Summer Schedule
Spectrum Radio has been fined once again by the Radio Authority for breaching its Codes. The station breached the Authority’s News and Current Affairs Code and its Advertising and Sponsorship Code. The breaches occurred during two editions of a weekend phone-in programme that were hosted by a politician. The Authority was particularly dissatisfied with Spectrum’s… Continue reading Spectrum In The Soup Again
The Express is replacing its Preview section with a Friday Special. Anne Robinson has a column in the new section, which will be edited by the Express’s features editor, Jack Wright.Express Newspapers: 0171 928 8000
Leo Burnett’s media department has seen a number of changes this week. Tony Emment has been promoted to group media director of the Procter and Gamble buying unit and, media directors Simon Francis and Mathew Blackborn now sit on the agency board.Leo Burnett: 0171 591 9111
Lisa Pollard, advertisement marketing manager, IPC MagazinesIn this paper, I will summarise the progress made so far in measuring magazine advertising effects. I will then look ahead to suggest what we may expect future developments to be.So, as we stare down the barrel of a new millennium, I will draw upon some wisdom which is… Continue reading Lisa Pollard – ‘Standing Up To Be Counted, Evaluating The Effectiveness Of
Magazine Advertising Into The Next Millennium’
Justin Sampson, director of operations, Radio Advertising BureauAs the oldest of broadcast media, radio has had to re-define itself over the course of this century to adapt to new competitive media. But then, the medium itself is undergoing dramatic growth in the number of stations competing for listeners ears. Ten years ago a station that… Continue reading Justin Sampson – ‘The Evolution Of Listening Behaviour’, A
Synopsis
