The number of new Internet users rose sharply at the end of 1996, according to new research from BMRB. 7% of adults are now Internet users, which is equivalent to 3.4 million people and represents a 75% increase year on year. If this growth continues at the same rate, 40% of adults will be using… Continue reading Internet Usage Grows 75% In Twelve Months
The British Video Association has announced that retail video sales for the first three months of 1997 have grown by 14% year-on-year.Film was the biggest growth sector; Independence Day, Stargate, Babe, Heat and Trainspotting were among the top sellers.March was particularly strong due to a batch of children’s releases timed to coincide with Easter. Supermarkets… Continue reading Video Sales Rising
The Radio Advertising Bureau is launching a new campaign to promote commercial radio as an advertising source. Using the slogan: ‘Advertise with pictures – use radio’, The RAB ads question what you are hearing by broadcasting different statements to the same sound or voice.Andrew Ingram, director of account planning at the RAB, commented: “Although the… Continue reading Selling Radio
BSkyB is reported to be preparing to launch a film division, BSkyB films. The new division is looking to take advantage of the current boom in the film industry and is thought to be working in partnership with BSkyB’s sister company Twentieth Century Fox.
The Institute of Economic Affairs is organising a conference on the future of UK broadcasting and the challenges and opportunities that await it in the new media age.The two day event takes place over the 1st and 2nd of July. Speakers will include Sir Christopher Bland, chairman of the BBC, Ward Thomas, chief executive YTTTV… Continue reading The Future Of Broadcasting
Saturday 20th April saw the return of New Baywatch with a new series, after the show was dropped from the ITV schedule and replaced with Sabrina the Teenage Witch last year. Advertisers in the first ad break were Adidas, Pepsi, Boots Opticians, Domestos, the Sunday Telegraph’s RX magazine and Everest, while the second break featured… Continue reading Programme Analysis: New Baywatch W/E 20/4/97
The greater transparency resulting from the Cordiant demerger (see *Cordiant Announces Demerger) and much lauded by the ad group has revealed that Zenith made no profits in 1996, according to the Sunday Times.For the first time, figures have been released for the individual performances of Zenith, Saatchi and Bates where previously they simply made up… Continue reading Cordiant Demerger Shows Low Trading Margins
The ITC has amended its advertising standards Code; the television advertising of Bingo is now permitted. This follows a recent change in Government legislation.Bingo commercials will still not be allowed to be broadcast in Northern Ireland.ITC: 0171 306 7743
Both of the Telegraph titles performed very well in the October-March NRS figures released this week, with the Daily Telegraph and Sunday Telegraph recording the largest increases in readership among all the national titles. The Sunday paper increased by 24% year-on-year to 2.299 million, while the daily grew by 16% to 2.84 million. Both of… Continue reading National Newspapers NRS – March
IPC Magazines has appointed Sean Singleton as publisher of its five soccer titles – Shoot, 90 Minutes, Goal, Soccerstars and World Soccer. He is currently circulation manager of the IPC Specialist Group.Singleton is taking over from David J Smith, who is leaving to join the Football AssociationIPC: 0171 261 5261
