Sue Elms, managing director, Initiative Media1. IntroductionThe subject of this speech is the value of ad effectiveness as a measure of accountability in media.The bit about EMU is, I think, some sort of MRG committee pun about efforts for European Media Research harmonisation. The point being that we should shelve our efforts in this area… Continue reading Sue Elms – ‘Forget EMU, It’s Ad Effectiveness That Counts
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Momentum’s campaign for CITB (Construction Industry Training Board) – which positioned it as the authoritative voice for health and safety within the construction industry – won the Judges’ Gold Award at the 1997 IPA Business-to-business Advertising Awards ceremony. The campaign, which generated three times the expected response, also won the specialist, media and integrated categories.The… Continue reading Momentum Triumphs At IPA Awards
A survey, by the Chartered Institute of Marketing, reveals that regardless of the outcome of the election leading marketers are confident of a buoyant 1997.The survey shows that top marketers are planning for over 5.3% volume sales growth for the current year. This positive mood is reflected in the Chartered Institute of Marketing’s Confidence Index,… Continue reading Marketers Confident Of Buoyant 1997
Average weekly cinema admissions showed an increase of 7.28% in March to reach 2.69 million, according to the Cinema Advertising Association. This is the first month of 1997 to show a rise in admissions, with January seeing a fall of 5.6% year on year and February falling by 18.6%. Total admissions in March reached 11.933… Continue reading March Cinema Admissions Show Welcome Rise
Chiltern Radio became the first station in the country to run a bingo ad today after a 30 year long ban was lifted on Friday.The station ran the first ad, in a £4,500 campaign for Top Rank Bingo Club in Luton, at one minute past midnight; 60 seconds after the ban, under the 1968 Gaming… Continue reading Two Little Ducks On The Wireless
TV Times has been appointed the official media partner for the BAFTA Awards. The Awards will take place at London’s Royal Albert Hall on Tuesday April 29.IPC Magazines: 0171 261 6575
BSkyB is considering charging its subscribers extra to view four England matches scheduled for June. BSkyB has bought the rights to the four match warm-up tournament for next year’s World Cup and is looking at charging viewers between £5 and £10 to see the games.A final decision on this matter is expected next month.
An extra 2 million homes will be able to receive Channel when it starts broadcasting on the Astra satellite from the middle of next week.The move, the first by a British terrestrial broadcaster means, that homes outside of 5’s current terrestrial and cable transmission footprint will now have the option of receiving the fifth channel… Continue reading Channel 5 Makes Its Mark On Satellite Footprint
IPC Magazines has announced that it has bought Here! magazine from G&J UK for an undisclosed amount.G&J will publish its last issue of Here! on May 6. The issue will be bagged together with a sample copy of IPC’s Now magazine. Thereafter, Here! will be incorporated into its former rival weekly Now.The two publishers say… Continue reading Here! Becomes Now
WPP, the world’s biggest advertising group, has published its first quarter results for 1997. The strength of the pound was blamed for the fall in revenues from £390.4 million to £387 million year-on-year. Although, on a like for like basis, revenues were shown to rise by 6% and the gross margin to 7%.Revenue growth was… Continue reading Revenues Rise 6% At WPP
