Gary Roddy, senior researcher, Channel 4What is the effect of the Internet on Mainstream Media? And how will the Internet effect us?In this short presentation, I will endeavour to explain the current situation as we see it and consider the future in both the medium and long (ish) term.To explain fully the complexities of the… Continue reading Gary Roddy – ‘I’ve Seen The Future And I’m Frightened’, Media
On The Internet
The success of the Manchester Evening News’ price-cutting operation has led other regional groups to follow suit. The Friday edition of the Manchester Evening News is now available for a third of the usual cover-price at 10p *Manchester Evening News Claims Sales Success .The Yorkshire Post slashed its Saturday cover-price from 38p to 20p six… Continue reading Regionals Cut Prices
In selected areas, The Independent’s Saturday edition will be sold for 30p from this week. This represents a 50% reduction on the usual price. The paper would not comment on how long this promotion will last.
Kiss 100 has announced sponsorship deals for two of its key annual events.For the second year running, Whitbread’s Shott’s Alcoholic Seltzers will be sponsoring Kiss 100’s stage at the 1997 Notting Hill Carnival in a deal worth over £200,000.Kiss in Ibiza ’97 will be supported by Wella ShockWaves. Running across Kiss 100 and its sister… Continue reading Sponsorship Deals Signed With A Kiss
Meridian Broadcasting’s weather reports are now being sponsored by the Portman Building Society. The agreement, which is said to be worth £500,000, was developed by two Bournemouth based agencies, Roland Long Associates and Marketing Matters, and Meridian’s sales operation, TSMS.Commenting on the agreement Meridian’s managing director, Mary McAnally, said: “The popularity of our regional programmes… Continue reading A Change In The Weather
Fifteen months ago after a splendidly sociable few days in Barcelona at the 1995 MRG Conference, I provided a brief critique of the key issues emanating from (with a few exceptions) a rather disappointing set of conference papers.In the period since I heard the same view from many others, so I think it is only… Continue reading MRG Conference 1997 – Dublin – A Critique
Allied Dunbar is reported to be about to sign a £7.5 million sponsorship deal for the Rugby Union League. The insurance giant is said to be preparing to take over the sponsorship for the First and Second Divisions for the next three years from Courage.
The ASA’s monthly report was published today. The editorial warns advertisers to take care when using images or references to race or religion. An approach which is humourous and quirky might be acceptable to the public, but racism and offensive references to other nationalities clearly are not. The interpretation of advertisements is rarely black and… Continue reading Melinda Gets The Message From The ASA
Reuters first quarter review for 1997 was published today. The company’s revenue rose by an underlying 8% over the same period last year, but the impact of the strong pound turned this figure into a 2% decline. Revenue for the quarter of 1997 was £699 million, compared to £713 million in 1996.Chief executive, Peter Job,… Continue reading Revenue Struggling To Grow At Reuters
IPC’s photography title Photo Technique will turn into a monthly title in May. It first launched in 1993 as a quarterly and went bi-monthly in 1994.IPC say that the move is in response to requests from advertisers and readers. The format of the title will remain the same and the June issue will carry a… Continue reading Photo Technique Goes Monthly
