The Sun Banking Corporation, the banking arm of Sun Life of Canada, has extended its sponsorship of Stevenage Borough Football Club for the 1997/8 season.The Corporation stated: “the Bank has received significant national media coverage in the press and on television. This has proved to be a most cost-effective means of promoting the Bank.”Sun Banking… Continue reading The Sun Banks On The Boro
Bernard Kouchner, French health minister, has indicated that he is seeking ways of strengthening the Evin Law, which bans alcohol and tobacco advertising in most media. He also appears to have closed off the possibility of accommodating the problems caused by the law for Anheuser-Busch, one of the major sponsors of next year’s soccer World… Continue reading EU: French minister to strengthen law
Subject to board approval, Andy Barnes will succeed Stuart Butterfield as sales and marketing director at Channel 4. Butterfield is leaving to become managing director of Granada UK. Barnes is currently Butterfield’s deputy.Channel 4: 0171 396 4444
The EC has declared that a monopoly on television advertising awarded on cultural grounds by the Flanders Regional government to the Flemish television channel VTM contravenes EU Treaty rules on competition and freedom to provide services. The ruling was made on 26 June and followed a complaint brought by VT4, a rival broadcaster based in… Continue reading EU: EC judgement in VTM case
The EC has given formal notice to the Spanish government that it must amend Spain’s ley Digital (which took effect on 3 May – see AIG Notices 18) following a complaint from the digital television provider CanalSatelite; the complaint argued that the new law was obstructing the company in its competition with rival Telefonica. The… Continue reading SP: EC takes action on decoders
Following an interview with the editor, Newsline reported on Friday that the troubled Sunday Business’s future had been secured Sunday Business Saved.However, the paper has drifted back onto the rocks after talks hit a stalemate this weekend. An announcement on the paper’s future is expected by the end of the day.Newsline will bring you further… Continue reading Sunday Business Still In The Soup
The Radio Authority has approved the Radio Advertising Clearance Centre (RACC) as commercial radio’s central copy clearing organisation. The RACC has already been in operation for a year, having taken over from the Broadcasting Advertising Clearance Centre on 1 July 1996. The RACC will advise radio stations, advertising agencies and advertisers whether national and special… Continue reading UK: Radio Clearance Centre approved
The British Rally Championship has received a boost, with news that Mobil intends to continue its sponsorship of the event for at least another three years, until the end of the year 2000.Following the decision to base the championship on two litre, two-wheel drive cars the event has grown from strength to strength with eight… Continue reading Mobil Extends British Rally Championship Sponsorship
The ITC’s approval of the merger of Scottish TV with Grampian TV has had surprisingly little effect on share-prices. Scottish Media Group opened the week at 683.5p and closed the week just 5p lower at 678.5p.BSkyB has shown no signs of recovery it closed on Friday at 446p, rising only 2p week-on-week. It still has… Continue reading Sharewatch W/E 11/07/97
Nigel Griffiths, the minister for consumer affairs, has told the Incorporated Society of British Advertisers (ISBA) that the government supports the self regulation of advertising. However, he warned that if self regulation was perceived to be failing to protect consumers then government intervention would follow.
