Attention was focused on how Radio 1 had performed since Chris Evans left its breakfast show in January. Quarter 1 RAJAR figures, released today, show that the station lost 8.6% of its reach, which fell from 11.245 million last year to 10.278 million this year. Share of listening for Radio 1 was down 1.7% points… Continue reading Rajar Q1 1997 – National Radio Stations Summary
Quarter 1 1997 RAJAR figures, released this afternoon, shows that commercial radio has once again moved ahead of the BBC after increasing its share of listening to 49.4%; 1% point ahead of the BBC.Capital FM is still London’s favourite commercial radio station. Capital Radio 95.8 FM had a weekly of reach of just under 3.5… Continue reading Rajar Q1 – Local Commercial Radio Stations Summary
Rumours have re-emerged this morning that Granada is about to mount a takeover of Yorkshire Tyne-Tees Television. If the move took place it would finally end the speculation which has been building for the past year that Granada would increase its stake of over 20% in the ITV broadcaster. In the past Granada appears to… Continue reading Granada Set To Make Move On YTTV
http://www.the-european.co.ukThe European launched its web site this week; it claims to be the world’s first complete on-line newspaper, although only paying subscribers can access the whole site. This is probably the best place to go for information on European news, politics, business and sport. But, non-subscribers will have to be satisfied with very short summaries.… Continue reading Web Site Of The Week – The European
Colin Davidson will become managing director of the Cheltenham Newspaper and Gloucestershire Newspaper groups, which are both owned by Northcliffe Newspapers, on 5 May.This position is currently held by Ron Hill who will become chairman. Davidson is currently the managing director and managing editor of Northcliffe’s North Devon Journal-Herald group and prior to this he… Continue reading New MD For Northcliffe Titles
Sky TV has appointed Universal McCann as its new media agency. McCann will take over the handling of all planning and buying of Sky’s media from Zenith Media. The takeover date has yet to be confirmed.Sky TV: 0171 705 3113
The greater transparency resulting from the Cordiant demerger (see *Cordiant Announces Demerger) and much lauded by the ad group has revealed that Zenith made no profits in 1996, according to the Sunday Times.For the first time, figures have been released for the individual performances of Zenith, Saatchi and Bates where previously they simply made up… Continue reading Cordiant Demerger Shows Low Trading Margins
The ITC has amended its advertising standards Code; the television advertising of Bingo is now permitted. This follows a recent change in Government legislation.Bingo commercials will still not be allowed to be broadcast in Northern Ireland.ITC: 0171 306 7743
Both of the Telegraph titles performed very well in the October-March NRS figures released this week, with the Daily Telegraph and Sunday Telegraph recording the largest increases in readership among all the national titles. The Sunday paper increased by 24% year-on-year to 2.299 million, while the daily grew by 16% to 2.84 million. Both of… Continue reading National Newspapers NRS – March
Advertisements in cinemas have an audience recall 12 times greater than commercials on television, says a report published by Opinion Research Business on behalf of the Cinema Advertising Association.The report compared the impact of cinema advertising against television on the first showing of a new ad, using Virgin Atlantic’s cinema campaign targeting economy passengers.From a… Continue reading Research Reveals Greater Impact Of Cinema Ads
