The University of Ulster will be carrying out the first ever Cross-Media Survey for Northern Ireland.This survey aims to provide a comprehensive analysis of the nature of the media audience in Northern Ireland. In taking a demographically-representative sample of 400, and documenting their entire range of media consumption, the Northern Ireland Cross-Media Survey aims to… Continue reading Media Survey For Northern Ireland
Jane Ennis has been appointed editor of Now magazine. She was previously editor of Here! which was bought by IPC from G&J last week.The last issue of Here! goes on sale next Tuesday, May 6, bagged with a sample copy of Now. After this, Here! will be incorporated into the IPC title. Ennis takes over… Continue reading New Editors At IPC Titles
Saturday 20th April saw the return of New Baywatch with a new series, after the show was dropped from the ITV schedule and replaced with Sabrina the Teenage Witch last year. Advertisers in the first ad break included Adidas, Pepsi, Domestos and Everest, while the second break featured, among others, Orange Tango, the Mail on… Continue reading Programme Analysis: New Baywatch W/E 20/4/97
Channel 5 will be launching a major advertising campaign this weekend urging people to tune in their TV sets for England’s next World Cup qualifying clash with Poland on May 31.The campaign begins with commercials on nearly 40 radio stations nationwide which explain that videos do not need to be retuned to pick up an… Continue reading C5 Launches Campaign To Promote England Game
The Radio Authority has confirmed the timetable for digital commercial radio, which is set to bring a new generation of commercial radio services on-air by 1999. The RA has also said that it will be providing £100,000 toward the funding of further technical field-trials of the new digital technology, which will provide room for more… Continue reading RA Publishes Timetable For Digital Radio
LBC 1152 and News Direct 97.3 have recorded audience increases of 30% across some day parts as a result of the General Election, according to a tracking survey carried out by Hallett Arendt. According to Nigel Reeve, managing director of LBC and News Direct, there has also been a decline in some areas of music… Continue reading LBC And News Direct Benefit From Election
The new laws clamping down on tobacco advertising and sponsorship are already beginning to bite. The du Maurier Classic, one of the LPGA tour’s four major championships, may die because of the new legislation. The 1997 Classic will happen between 31 July and 3 August at Glen Abbey, Oakville, in Ontario, but officials say that… Continue reading CAN: Golf Tournament Threatened
In the US various city authorities are taking independent action to ban outdoor tobacco advertising. The Supreme Court has granted permission for the state of Baltimore to ban tobacco outdoor advertising near places where children gather; New York City has introduced legislation banning cigarette and smokeless tobacco advertising and promotion within 1,000 feet of playgrounds,… Continue reading US: Cities Begin To Ban Advertising
The Securities and Futures Authority (SFA), the financial watchdog in the UK, has issued guidelines on the use of the Internet by its regulated securities firms. This follows the development by many of those 1,359 firms of their own websites and the offering of electronic services for dealing and investment advice. While the SFA said… Continue reading UK: Watchdog Considers The Internet
A lobbying organisation calling itself the “Center For Science in the Public Interest” (CSPI) and which claims to have the backing of more than 240 other organisations has called upon the Federal Communications Commission to begin an investigation into the broadcast advertising of all alcoholic beverages. The call was endorsed by FCC chairman Reed Hundt,… Continue reading US: Pressure On FCC To Ban TV Advertising
