The Magic of Magazines opening session at the PPA conference saw Tom Purves, managing director of BMW outlining the role of magazines in the BMW media mix. He outlined 3 BMW perspectives: How magazines work BMW’s requirements from media Future predictions How magazines workAdvertising in magazines achieves not only awareness, but can provide in-depth information… Continue reading The Magic Of Magazines – 1996
The Telegraph has today denied trade press reports that it is joining forces with the Express to launch a joint advertising sales house. The rumour comes as Stephen Grabiner, managing director of the Telegraph leaves to join United News and Media as Executive Director, Newspapers. He will be succeeded by Jeremy Deedes, currently the company’s… Continue reading Telegraph Denies Express Sales Rumours
According to a report in today’s FT speculation is mounting that Pearson is about to be taken over. Shares in Pearson, which owns the FT, have been performing well lately: yesterday they rose 11p to 688p. City analysts believe that Pearson is a good target for a Granada bid.
A survey published today by Marketing Week has revealed that spending on advertising by the 100 biggest advertisers increased 6% last year to £2.53bn. The three biggest spenders were Proctor & Gamble (£106m), BT (£80m) and Vauxhall Motors (£78m).Yet while advertising spend has increased for the fourth successive year, the actual rate of growth is… Continue reading Advertising Spending Increases 6% To £2.5bn
Nine month financial figures released today by News Corporation show that profit after abnormal items has dropped from $798m a year ago to $580m. Operating revenues did however rise by 10% to $7.3 bn.The UK arm of News Corporation, News International, continues its success: operating profits for the quarter are up 8% as each of… Continue reading Profits Drop At News Corporation
Cinema Media has announced that it has been appointed as exclusive sales contractor for ABC Cinemas. With 238 screens spread over 90 predominantly high street cinemas, the chain was recently purchased from Virgin Cinemas.Barry Jenkins, Managing Director of ABC Cinemas, said: “We were pleased to award the contract to Cinema Media; their position as market… Continue reading Cinema Media Wins ABC Cinemas Contract
NBC Super Channel has announced that Barry Leffler has been appointed as Director of Creative Services and Station Marketing, effective immediately.He joins NBC Super Channel from WTVJ, an NBC-owned and operated station, where he was Vice President of Creative Services & Programming for 4 years. He will be responsible for overseeing both NBC and CNBC’s… Continue reading NBC Appoints Marketing Director
Mohamed Fayed has bought the struggling women’s radio station Viva! for £3 million. Fayed, the owner of Harrods, has been trying for some time to establish a media empire with the formation of a new media arm called Liberty Publishing. He recently tried to buy The Observer newspaper for £25 million but the bid was… Continue reading Fayed Buys Viva!
The keynote speech at the PPA Magazines’96 Conference this morning called publishers to re-double their efforts in using computers as a means of communication. Bob Findlay of Findlay Publications, Deputy Chairman of the PPA said that the emergence of the computer will complete a hat trick for the 20th Century after radio and television, and… Continue reading Magazines ’96 Calls Publishers On-Line
