Emap Nationals is launching a new monthly car magazine, REVS. The magazine will be targeted at young men, and “will be straight-talking, entertaining and informative with a streetwise sense of humour”. REVS will launch on Friday 28 June with a cover price of £2.50.The magazine’s launch aims to follow Emap’s success with the more upmarket… Continue reading Emap Revs Up For New Car Monthly
The FT has redeveloped its Website to combine articles from the Financial Times with material specially prepared by journalists throughout the day.Users can browse the site through the main headlines or via structured content areas such as Technology, White Collar Industries, World Focus, the top Lex stories and Arts & Leisure. Clearer page format, improved… Continue reading FT Revamps Website
Advertising Association figures published this week have confirmed Commercial Radio as the fastest growing advertising medium for the third year in a row. The Quarterly Survey of Advertising Expenditure showed that Commercial Radio revenue grew by 23% in 1995 taking it to a record 4.3% of display advertising.This is particularly impressive considering the total display… Continue reading Commercial Radio Is Fastest Growing Medium
Amid speculation that Tom Rubython needed an extra million pounds to publish the second edition of his new business paper Sunday Business, a source at the paper insisted that publication will go ahead this weekend.It is almost certain that the paper is in financial difficulties after an important backer dropped out at the last minute… Continue reading Sunday Business Insists It Will Publish
A survey commissioned by the Ministry of Agriculture, Fisheries and Food which proves that TV advertising is not the principal influence on childrens’ eating behaviour has been welcomed by the Advertising Association.The research, conducted by independent academics, focused on how TV commercials for food products affect the choice of children aged 8 to 12 years.… Continue reading Research Into Children’s Food Advertising
Combined ITV/C4 revenue for March, based on agency estimates, came in at £174.537 million, an increase of 4.8% on last March. ITV only, at £132.962 million was up by 2.1% year on year, whilst the Channel 4 figure, £41.575 million was up by 14.3%. This puts the ITV:C4 ratio at 76:24, as it was in… Continue reading TV Revenue – March
The next MRG Evening Meeting will be held on Thursday 16 May, at 6.30pm at Leo Burnett. To follow up the long-awaited launch of POSTAR, the MRG meeting will concentrate on the research highlights and market implications. Ivor Hussein of Lowe Howard Spink and Chris Morley of IPM are the two speakers.Ivor will be discussing… Continue reading MRG Evening Meeting On POSTAR
River Publishing has won the contract to publish the English version of BMW Magazine. Until now the magazine was produced exclusively in Germany and then translated into English before being shipped to Britain.The first issue of the quarterly title to be published by River will be out in June with a print-run of 85,000. River… Continue reading River To Publish BMW Magazine
United News & Media has announced that it will be putting £2.5 million into Rapture, the new teenage cable channel (Newsline 09/11/95).Rapture, the result of a partnership between Rocketscience and Kudos Productions, will be launched on October 1st. It will broadcast youth programmes seven days a week from 5pm till midnight aimed at 12-20 year… Continue reading United News To Back Teenage Channel
IPC Magazines’ Young Women’s Group has announced the release of “The Ultimate Guide To Girls”, a new survey which found that magazines offer the best and most authoritative environment in which to advertise to young women.More than 700 young women aged 14-19 were questioned about their attitudes to advertising. The survey used both qualitative research,… Continue reading Research Shows Popularity Of Magazine Ads
