A group of business magazines have just launched a £500,000 generic ad campaign which features new proof of the medium’s advertising effectiveness.The ads, appearing throughout the next two months in leading media and marketing titles, are driven by new proof of the medium’s values contained within a new report from NOP called The Power of… Continue reading New Ad Campaign For Business Magazines
Grampian Television today announced that its profits before tax have risen by 31.3% to £5.78m (1995 – £4.40m) on turnover of £24.82m (1995 – £21.30m). After tax and other interests, profits for the year were £3.79m (1995 – £3.17m).These results represent the eighth successive annual profit increase. Part of the reason for such growth is… Continue reading Grampian TV Profits Hit £5.78m
Emap Nationals is launching a new monthly car magazine, REVS. The magazine will be targeted at young men, and “will be straight-talking, entertaining and informative with a streetwise sense of humour”. REVS will launch on Friday 28 June with a cover price of £2.50.The magazine’s launch aims to follow Emap’s success with the more upmarket… Continue reading Emap Revs Up For New Car Monthly
The ITC has reported that 34 viewers found the Daewoo ad which featured an ultrasound scan of an embryo in the womb developing into a car offensive.Some viewers who had recently lost babies found the ultrasound images distressing and others considered this to be the insensitive use of a potentially worrying procedure in order to… Continue reading Viewers Find Daewoo Ad Offensive
The Radio Authority has announced that four stations have applied to run the new small-scale radio licence for the Cambridge area. The licence will cover a more localised area than the existing ILR service provided by Q103 FM. Around 120,000 adults should be able to receive the new service.The applicants are: Amber Radio (GWR Group,… Continue reading Four Stations Compete For Cambridge Licence
Viewers have complained about the sexual themes and innuendo of Neighbours, the Broadcasting Standards Council has reported.Viewers believed that an episode of the soap was inappropriate for children’s viewing and promoted promiscuity. In particular they complained about scenes in a motel room featuring Annalise and Sam. The complaints were not upheld because the BSC believed… Continue reading Too Much Sex In Neighbours
Sunday Business published its second issue yesterday despite rumours that the paper did not have sufficient financial backing. The Sunday Business printed all the copies this weekend that it intended to, they told MediaTel today, just under 270,000 copies. The first issue sold just over 145,000 copies. This second issue however, contained just four sections… Continue reading Sunday Business Produces Second Issue
The next MRG Evening Meeting will be held on Thursday 16 May, at 6.30pm at Leo Burnett. To follow up the long-awaited launch of POSTAR, the MRG meeting will concentrate on the research highlights and market implications. Ivor Hussein of Lowe Howard Spink and Chris Morley of IPM are the two speakers.Ivor will be discussing… Continue reading MRG Evening Meeting On POSTAR
River Publishing has won the contract to publish the English version of BMW Magazine. Until now the magazine was produced exclusively in Germany and then translated into English before being shipped to Britain.The first issue of the quarterly title to be published by River will be out in June with a print-run of 85,000. River… Continue reading River To Publish BMW Magazine
United News & Media has announced that it will be putting £2.5 million into Rapture, the new teenage cable channel (Newsline 09/11/95).Rapture, the result of a partnership between Rocketscience and Kudos Productions, will be launched on October 1st. It will broadcast youth programmes seven days a week from 5pm till midnight aimed at 12-20 year… Continue reading United News To Back Teenage Channel
