BARB contractor AGB Taylor Nelson has revealed its method of assessing viewing figures for the forthcoming digital TV stations.The system, which has taken three years to develop at a cost running to hundreds of thousands of pounds, is called ‘Picture Matching’. For technical reasons the existing method of measuring TV audiences, which uses channel frequencies… Continue reading AGB Pioneer Digital TV Monitoring
Kentish Times Newspapers Group has appointed Mediaforce to handle its ad sales. As a result the regional newspaper group has closed its own in-house sales operation, Portfolio Media Services.Mediaforce won the contract this week and it is believed the account is worth around £2 million. The Kentish Times group, which is owned by Fletcher Newspapers,… Continue reading Mediaforce Wins New Client
The latest Average Weekly Admissions for February show admissions are up an impressive 25% year on year to 3.11 million; last February’s average admissions were 2.48 million. So far 1996 has been a very successful year for the cinema industry; January broke Box Office records, and the weekend of 24th and 25th February was Cinema’s… Continue reading February Cinema Admissions Up 25.6%
Topline findings released by the 1996 Banner Computer Readership Survey (BCRS) ahead of next week’s official BCRS show that computer penetration in business with 20-49 employees has risen from 65% in 1995 to 77% in 1996.The survey further shows that there are 982,662 business establishments in the UK, 421,456 (or 45%) of which have computers… Continue reading More Computers In Small Businesses
According to a report in today’s Independent the Government is set to relax the one-licence limit on FM radio. This is expected to be confirmed when the forthcoming Broadcasting Bill is debated next week.The move would benefit leading commercial radio groups such as Capital, GWR and Emap which have long been campaigning for a change… Continue reading Government To Relax FM Licence Rules
UK gay men and lesbians are to get their own TV channel from next year, according to trade press reports. The station will be the first national general entertainment and lifestyle homosexual TV channel.Rainbow Television Network will aim to attract a broad audience of gay, lesbian and heterosexuals. It will offer entertainment and lifestyle programmaing,… Continue reading Gay TV Channel To Launch
Pan-European broadcaster NBC Super Channel has closed the first quarter of 1996 with a 68% increase in bookings for the year as compared with the same period in 1995.A significant new quota of blue-chip clients signed on for the first time, in addition to existing advertisers renewing air-time spend. Several sponsorship packages initiated in 1995… Continue reading NBC Shows Significant Gains
The Sunday Telegraph is to be revamped at the end of the month to coincide with the launch of Tom Rubython’s Sunday Business newspaper (Newsline 24/01), a source at the Telegraph confirmed. Hugo Drayton, the Sunday Telegraph’s marketing director, told MediaTel that the Review section will be made livelier and feature more colour; the business… Continue reading Sunday Telegraph To Be Revamped
Unofficial overnight figures show that Channel 4’s adaptation of Jonathan Swift’s Gulliver’s Travels had an audience of over 4 million for each of its two episodes. This represents a 23% share of Sunday’s viewing and 21% of Monday’s viewing. This compares to ITV’s share of 20% on Sunday and 36% on Monday.Not surprisingly children made… Continue reading 4m Tune In To Gulliver’s Travels
A new survey carried out by Carat Research among 81 advertisers shows that the advertising world does not see Channel 5 as a positive development. Half of advertisers do not believe that advertising competition from Channel 5 will significantly reduce advertising cost inflation and 90% believe that C5 will further split TV audiences without increasing… Continue reading Advertisers Pessimistic About Channel 5
