Airtime sales house Laser has signed a deal with New Media Sales which will represent Laser on an international scale, attracting new clients from Europe and the rest of the world to the UK TV forum.New Media Sales, a firm specialising in international television advertising and sponsorship sales, will focus on developing new clients, many… Continue reading Laser To Expand International Business
Admap are organising a conference devoted to the future of electronic media trading. Speakers include senior media practitioners from both agencies and media owners plus the major suppliers of such services.Speakers include Tim Wootton from TSMS, Tony Weble from AMV.BBDO, Mike Cobbe of Cobbe Smith Terris, Simon Thomas of Leo Burnett, Kevin O’Brien of Reuters… Continue reading Conference To Discuss Electronic Media Trading
Future Publishing will be publishing a new computer title on May 16th. Playstation Power will be a mix of both games and consumer computer magazines. It will have an initial print-run of 55,000 and cost £2.75.Rumoured launches include Gruner & Jahr’s Prima Baby in June and a celebrity magazine Top People in the Autumn. IPC… Continue reading New Magazine Launches
Press rumours indicate that Flextech, the cable and satellite group, will scrap The Family Channel and replace it with a new service aimed at upmarket women.The new channel, which would launch in September, would probably be run by Nigel Packard who is currently The Family Channel’s director of programming. It is believed that most of… Continue reading Flextech Set To Scrap Family Channel
Granada TV is apparently in the process of planning a Liverpool or Manchester-based cable channel.The service could be launched by early next year and would be developed in conjunction with local media such as newspapers or radio stations. Granada would then provide regional programming for the service. The venture would be separate from Granada’s other… Continue reading Granada In Local Cable Talks
The Independent Television Commission has today confirmed the grant of the licence to provide the Channel 5 television service to Channel 5 Broadcasting.The ITC had awarded the licence in October subject to a further period of 12 weeks during which the technical details of the licence were finalised. The process was further delayed by the… Continue reading ITC Grants Channel 5 Licence
The gay kiss in the Peugeot 406 “Search for the Hero” TV commercial caused it to be the ad which attracted the most coverage in the national press during the first quarter of 1996. The ad generated 19 stories, toppling Wonderbra from the top spot.Propeller Marketing’s Ad That Make the News survey puts Levi’s “Spaceman”… Continue reading Peugeot’s Gay Kiss Causes Most Furore
ITV has confirmed that it has signed a ground-breaking sponsorship deal with Midland Bank to sponsor all of its prime-time drama. The £2m deal will begin on May 1st with sponsorship credits in the new series of Sharpe.The deal will last for a year, with the option of extending it until the end of 1997.… Continue reading Midland Signs ITV Sponsorship Package
Banner & Co has announced the release of the 1996 Banner Computer Readership Survey (BCRS) data which is an independent readership survey of decision-makers in the IT industry.It was found that there has been an increase in daily national newspaper readership by 8% for decision makers within large organisations (50+ employees) and by 4% within… Continue reading Banner Computer Survey Launch 1996
A new poll published by the Independent Television Commission shows that 80% of terrestrial-only viewers believe that the four main channels gave them all the viewing choices they wanted. This is offset however by the finding that only 29% of those in cable and satellite homes had a similar opinion.The report also shows that the… Continue reading 80% Satisfied With Terrestrial Choice
