Cadbury and Coronation Street have joined forces to create Britain’s biggest broadcast sponsorship deal. The deal, which has long been rumoured (Newsline 10/01), is worth £10m and will begin in September.The sponsorship will include the Cadbury logo in the opening and closing credits and also off-air promotions where Cadbury will be able to use the… Continue reading Cadbury To Sponsor The Street
Johnston Press plc has today announced pre-tax profits of £16.836m, an increase of 14.8% year on year. Turnover was up by 7.5% to £102.438m for the year ended 31 December 1995.Fred Johnston, Chairman, said, “The rise in newsprint prices also appears to have greatly slowed, if not altogether ceased, and this is another welcome development.1996… Continue reading Johnston Press Profits At £16.836m
Virginia Bottomley, the National Heritage Secretary, has decided not to legislate for the introduction of the V-chip in the forthcoming Broadcasting Bill.After advice from Dr Arthur Pober, a senior adviser to the US Government on the V-chip, the government has decided that the chip “throws up a number of difficult practical questions”. Not least of… Continue reading Bottomley Abandons V-Chip
The BARB Panel for the London area is to be boosted by 50 homes to give the area a total of 525 homes, the largest on the ITV network.During the autumn of 1995, ITV audiences in the London area were seen to decline more than the network average when compared with 1994; this was due… Continue reading Barb Boosts London Area Panel
Johnston Press has announced an exchange of regional newspaper titles with Newsquest Media Group for £9.25 million. The exchange comprises the £5.75m sale of three paid for and two free titles published by Johnston in Bury and the £15m acquisition of one paid for and three free Newsquest titles in the Doncaster area. The deal… Continue reading Johnston Press Exchanges Titles With Newsquest
Talk Radio has appointed Jane O’Hara as Marketing Controller to oversee the creation of its new sales operation CLT UK Radio Sales. She has most recently worked at Independent Radio Sales and was previously Director of Radio at Media Buying Services.David Lees, who left his position of Sales and Marketing Director at Talk last week,… Continue reading Talk Radio Appoints Marketing Controller
Regional newspaper groups are endeavouring to make amendments to the forthcoming broadcasting bill which will allow them to compete on an equal footing with national newspapers.The Newspaper Society believes that as the Bill stands powerful national newspapers, with whom regionals compete, will be able to control local media which regional newspaper groups could not.Regional newspapers… Continue reading Regionals In Broadcasting Bill Battle
The Guardian is launching a new heavy-weight poster campaign for G2, its Monday to Friday second section, at the end of March. The campaign will run for two weeks on 96-sheet posters nationwide.There are eight different executions featuring cartoons of popular icons to depict the mix of features in G2 – from fashion to film,… Continue reading Guardian Launches New Ad Campaign
Combined ITV/C4 revenue figures for February, based on agency estimates, came in at £153.61 million, an increase of 2.4% year on year. The ITV only figure, at £117.74 million was up just 0.2% year on year whilst Channel 4’s figure, at £35.88 million was up 10.5%. The ITV:C4 split is 77:23, an improvement for Channel… Continue reading TV Revenue – February
Debbie Hyams has joined the Clothes Show Magazine as the new Beauty Editor. She previously worked as Deputy Health and Beauty Editor of Company Magazine which she joined as Beauty Assistant 7 years ago.…Julie Warkentin has been appointed as the new editor of Marie Claire. She was previously editor of Draper’s Record and prior to… Continue reading New Editors For Clothes Show Magazine And Marie Claire
