The latest CIA Sensor Survey has revealed that public opinion is against an extra episode of Coronation Street (Newsline 21/03).Less than a quarter (22%) of the general public thinks it is a good idea, over half do not want it (54%) and the remaining 24% have no strong feelings on the subject. In terms of… Continue reading 54% Against Fourth Coronation Street Episode
IPC, which has the most titles of all publishing companies in the women’s monthlies magazine sector, twelve, also has the largest market share, at 32%. The National Magazine Company, with its seven titles has the next biggest share, at 26%. The only other publishing company to have a share of over 10% is Emap Elan;… Continue reading Women’s Monthly Round-Up – July To December ABCs
The MRG Annual General Meeting will be held on Thursday 28th March at Leo Burnett before the evening meeting at 5.00pm. The AGM will be attended by the committee and a report will be given covering the activities taken this year.The evening meeting on this date, entitled ‘Success for the Ford Fiesta “Wild Women” Campaign… Continue reading MRG AGM And Evening Meeting
The recent Rajar data for Q4 1995 shows that among the ILR stations, the North East regional licence Century Radio is doing particularly well; the station’s total hours have increased by 87.8%, from 1,447,000 in Q4 1994 to 2,718,000 in Q4 1995 and its weekly reach has increased by 3% points from 11% (241,000) to… Continue reading ILR Stations – Latest Rajar
Bristol-based radio group GWR this morning made an agreed offer of £24m for East Anglian Radio.The main reason for the buy is that East Anglian, which operates 5 licences, provides a good geographical fit with GWR’s stations in the surrounding area. The East Anglian group, which has a weekly reach of 43% and market share… Continue reading GWR Buys East Anglian Radio
Atlantic 252 and Talk Radio are to form a joint sales operation under the name of CLT UK Radio Sales, which will operate across CLT’s UK radio interests. CLT UK Radio Sales will be responsible for all group revenue generation.Initially CLT UK Radio Sales will cover just Atlantic 252 and Talk Radio, with other CLT… Continue reading National Radio Stations Join Forces For Sales
Virginia Bottomley, the National Heritage Secretary, yesterday announced that an amendment to the broadcasting bill would be introduced which will prevent satellite broadcasters uplinking illegal or politically controversial material. It was feared that the UK was becoming a haven for satellite broadcasters to places such as the Middle East.Under existing legislation the Independent Television Commission… Continue reading ITC’s Powers To Be Extended Past Europe
Further ABCs for July to December have been released, including the AA Magazine and Auto Express, which is down 1.5% year on year. Title Jl-Dec ’95 Auto Express 83,066 Cycling Today 26,264 Perfect Home 75,390 AA Magazine 3,828,008 Liverpool FC Official Magazine 48,850 What Mountain Bike & Accessories 16,451
The most recent MRG evening meeting covered Broadcast Sponsorship Research, with Ivor Millman and Jim Kite of BSkyB speaking.Ivor Millman from TSMS revealed details from ITV’s research initiative with Millward Brown. This aimed to answer two key questions; what are the viewer’s views on sponsorship, and what does it actually do for the sponsor?.The research,… Continue reading MRG Evening Meeting – Broadcast Sponsorship Research
JICBUILD’96 has been released today; the third building industry survey of its type to be produced this decade, JICBUILD 96 is sponsred by The Builder Group, Miller Freeman and Barbour Index.Building magazine has again emerged as the most read magazine, with the highest Average Issue Readership of all building titles, at 35%, closely followed by… Continue reading JICBUILD’96 Data Released
