There has been increased speculation that Carlton may make a hostile takeover bid for MAI after Thursday’s merger between MAI and United News and Media.Carlton Communications, long-rumoured to be on the lookout for a takeover, is believed to be facing pressure from the City to launch a bid due to the MAI merger lacking industrial… Continue reading MAI Merger Leads To Increased Speculation
The IPA has published its Fourth Quarter 1995 TV Trends Report; this allows an overview of 1995’s television viewing as a whole. The average daily hours of viewing to total television were 3.59 hours in 1995 compared to 3.60 hours in 1994, halting the steep decline which has been recorded in recent years. The average… Continue reading TV Viewing Decline Slows
The Sunday Times Web Site, which launched a month ago, is claiming that more than 85,000 people have registered as users. This has more or less doubled from their claims two weeks ago that 47,000 users had registered.The site, which includes every edition of the Times and Sunday Times, as well as additional on line… Continue reading Sunday Times Net Claims 85,000
The IPA has submitted its recommendations for the ITC review of its Code of Programme Sponsorship, which call for some changes.The IPA has recommended that the ITC should ensure the same approach for sponsored and non-sponsored programmes on credits; it is also recommending that the rules on the sponsorship of general interest programmes, such as… Continue reading IPA Calls For Change To Sponsorship Rules
Thursday night’s episode of Emmerdale attracted well over 13 million viewers, giving the show its highest viewing figure for the past two years.According to live overnight BARB figures, 13.3 million viewers tuned in to see Frank Tate catch his wife Kim in flagrante with her lover Dave; this was a 55% share of the available… Continue reading Emmerdale Achieves Highest Figure In Past Two Years
Premier Radio, the UK’s first commercial Christian radio station, has signed a sponsorship deal with Christian conference centre Mulberry House in Epping Forest, Essex. The sponsorship of Premier’s Lifeline service will run for one year from February 1996 and will include regular programme features and trailers throughout the day.Lifeline is a telephone information and advice… Continue reading Premier Signs Sponsorship Deal For Community Help-Line
GWR has announced that it will buy a 31% stake in London News Radio Ltd (LNRL), a new company which has agreed to acquire London Radio Services Ltd, which operates the London News Radio stations. The deal, worth £1.7m, will be completed by 1 April.The other shareholders in LNRL are ITN with 29%, Reuters with… Continue reading GWR Buys Into London Radio
Although yesterday’s share prices saw MAI and United News and Media almost hitting their best performance of the year prior to news of their merger, early trading today shows that both companies have dropped a little: MAI yesterday was at 448p (highest this year was 450p) compared with today’s 432p; United yesterday was at 652p… Continue reading MAI And United Shares Show Slight Drop
According to the latest CAA Advertising Admissions Monitor figures December’s average weekly admissions rose to 2.33 million, up 29% on the previous year, and 17% on the previous period. Such a large increase means that the final quarter 4 figures show admissions breaking even, compared to the same quarter last year. The annual average however… Continue reading December Cinema Admissions Save Quarter
An industry under threat was the context of Wednesday’s ISBA conference in London. ISBA believes that media inflation and fragmentation, more and more complex Directives from Brussels that limit commercial freedoms, diminishing brand equity exacerbated by cuts in support and competitive erosion and growing scepticism from non-marketing colleagues at the validity of media spending are… Continue reading ISBA Policy Conference 1996
