Today saw the official launch of the long-awaited POSTAR research for the outdoor advertising industry.The new research methods have taken almost two years and £1.6m to develop. POSTAR, unlike OSCAR, is a Joint Industry Committee between the OAA and COS and believes that it will replace OSCAR as an independent, respected and universally accepted currency… Continue reading POSTAR Launched Today
Andrew Marr has been appointed editor of The Independent, effective from 15th May 1996.Having been part of the original launch team of the paper in 1986, he has since been the political editor at both The Scotsman and The Economist. He is currently The Independent’s chief political columnist.Commenting on his appointment he said; “I can’t… Continue reading New Editor For The Independent
Karaoke, the first of Dennis Potter’s final two plays , was shown on BBC1 at 9.30pm on Sunday evening and repeated at 10.00pm on Channel 4 on Monday.Unofficial overnight figures for both performances show that Channel 4 seems to have benefited most from the broadcasts.The BBC undoubtedly suffered from placing the drama head on against… Continue reading Karaoke – Better For C4 Than BBC1
All major Rugby Union matches played in the UK, including the Five Nations Championship may well be heading for the screens of BSkyB viewers. The satellite company has made a bid for the broadcasting rights to each individual Rugby Union in the UK and Ireland. This follows an invitation from the Five Nations Television Committee… Continue reading Five Nations Rugby – Sky TV Bid
Average weekly cinema admissions for March show an increase of 40.7% on March 1995 to 2.51 million, which in turn has contributed to a 31.4% increase for the first quarter of 1996 compared to the previous year – representing the highest quarter average since 1975.The total monthly admissions figure for March was 11,123,531.Top grossing films… Continue reading First Quarter Average Cinema Admissions Highest Since 1975.
The Daily Express Sport, launched today, is a new A3 sized colour daily supplement devoted to all major sporting events. Twenty-four pages long, its main sections include a round-up of the main news for each major sport, celebrity/journalist analysis, Diary, Results Service, Sports Talk and a TV/Radio Preview.At a glance, “Sport” is a tidy and… Continue reading Review : Daily Express Sport
A group of business magazines have just launched a £500,000 generic ad campaign which features new proof of the medium’s advertising effectiveness.The ads, appearing throughout the next two months in leading media and marketing titles, are driven by new proof of the medium’s values contained within a new report from NOP called The Power of… Continue reading New Ad Campaign For Business Magazines
Grampian Television today announced that its profits before tax have risen by 31.3% to £5.78m (1995 – £4.40m) on turnover of £24.82m (1995 – £21.30m). After tax and other interests, profits for the year were £3.79m (1995 – £3.17m).These results represent the eighth successive annual profit increase. Part of the reason for such growth is… Continue reading Grampian TV Profits Hit £5.78m
Emap Nationals is launching a new monthly car magazine, REVS. The magazine will be targeted at young men, and “will be straight-talking, entertaining and informative with a streetwise sense of humour”. REVS will launch on Friday 28 June with a cover price of £2.50.The magazine’s launch aims to follow Emap’s success with the more upmarket… Continue reading Emap Revs Up For New Car Monthly
The ITC has reported that 34 viewers found the Daewoo ad which featured an ultrasound scan of an embryo in the womb developing into a car offensive.Some viewers who had recently lost babies found the ultrasound images distressing and others considered this to be the insensitive use of a potentially worrying procedure in order to… Continue reading Viewers Find Daewoo Ad Offensive
