BSkyB announced today that it has signed a five year TV agreement with the Rugby Football Union worth £87.5 million. The deal gives BSkyB exclusive live television rights to all international, representative and club matches played under the RFU in England for the five seasons commencing 1997/98.Part of the deal allows terrestrial broadcasters to show… Continue reading BSkyB Signs Rugby Deal Worth £87.5m
The Daily Telegraph and The Independent have both entered a summer price war with The Times by offering cut-price editions for certain days of the week.Despite a Leader which described 10p as a “fair reflection” of The Times’s value, The Independent has now decided to offer vouchers which will reduce its price on Mondays and… Continue reading Newspaper Price War Hots Up
Reebok International has announced its sponsorship of the Manu Samoa rugby team. The deal will be a four-year partnership taking the Western Samoans through to the 1999 Rugby World Cup.Reebok will provide the team with their official playing kit, casual and training apparel, boots and a range of other accessories. The signing of Western Samoa… Continue reading Reebok In Rugby Sponsorship Deal
The May national newspaper ABCs, released today, show the Daily Mail and Daily Star recording the highest circulation increases in terms of actual change. At the other end of the scale the Sunday Express continues to decline, once again showing the largest drop in circulation on the previous month.Daily Newspapers Apr-96 May-96 %Ch Actual Ch… Continue reading May ABCs – Daily Mail And Daily Star Record Highest Increases
The digital television alliance between Bertelsmann, Canal Plus, Havas and British Sky Broadcasting has collapsed according to reports in the national press, although BSkyB would not confirm this when MediaTel spoke to them earlier. Bertelsmann said on Wednesday that BSkyB, controlled by Rupert Murdoch’s News Corporation, had unreasonably pulled out of the deal.Canal Plus and… Continue reading Murdoch Digital Television Alliance Appears To Be Crumbling
… Kiss FM, in association with Portrait Marketing Ltd, has launched a Kiss 100 magazine – ‘The Lick’. ‘Preview’ copies of the magazine (255,000) will be distributed to homes in the London area on June 10th by Royal Mail Door to Door. Targeted at 16-24 year olds, the magazine will consist of 28 pages in… Continue reading Magazine News
The FA Premier League announced late last night that a £670 million deal with BSkyB has been reached for the live television rights to the Premiership for the period up to the end of the 2000/2001 season. Highlights to Premier League matches have been awarded to the BBC, in an agreement worth £73 million, also… Continue reading No Turning Back As Sky Keep Rights To Live Premiership Football
The new sports daily, Sport First, which was due to hit the news stands yesterday has had its launch date delayed until early August. Bob Harris, editor of the paper said that although they had produced a very successful live dummy, the daily still had teething troubles and he saw no point in launching it… Continue reading Launch Delay For New Sports Daily
In a new measure of cable penetration, the ITC’s latest cable statistics show that 30.6% of homes in cabled areas are connected to the local system. These are the homes which take at least one of the services provided by the local cable operator, whether cable television, cable telephone or both.ITC’s latest statistics, for the… Continue reading Cable Services Taken By Over 30% Of Homes
News International, the owner of The Times newspaper, yesterday complained to the Audited Bureau of Circulation over its decision not to include circulation figures from Monday’s edition of the newspaper. The Times which is normally priced at 30p on weekdays and 40p on Saturdays is being sold at 10p from this week to launch Britain’s… Continue reading Times In Circulation Row
