ITV will today announce the results of its survey into clutter. Some details of this research have already been leaked – Sue Read at the MRG Conference last week gave some details.ITV CLUTTER RESEARCH – DETAILSITV has today released research into “clutter”, the messages between programmes and commercials.This took the form of two studies; Switching… Continue reading ITV CLUTTER RESEARCH
Buzz FM, the Birmingham dance radio station, went off air last Friday. Buzz owner Chris Carey is currently in the process of selling Buzz.According to The Radio Authority, as soon as the deal is signed the station will go back on air. This is expected to be next week. Businessman Muff Murfin is believed to… Continue reading Buzz FM Off Air/New Sales House
This Sunday, 21 November, the People is launching a new magazine.Entitled Yes! the magazine will be a general interest supplement, with editorial containing articles on cookery, fashion, starsigns. It will have pagination of on average 40 pages, and will be the same format as the People’s existing magazine, TV First.The People’s main magazine will now… Continue reading New Sunday Magazine For People
Buzz FM, the Birmingham dance radio station, went off air last Friday. Buzz owner Chris Carey is currently in the process of selling Buzz.According to The Radio Authority, as soon as the deal is signed the station will go back on air. This is expected to be next week. Businessman Muff Murfin is believed to… Continue reading Buzz FM Off Air/New Sales House
Sky Television is again attempting to block the use of unauthorised decoder cards, following the news in October that they were to take legal action against the pirates. (Newsline 22/10)Sky has altered the stream of data from its satellite system to its subscribers, to try and prevent pirate cards from working. However, Satellite Decoding Systems,… Continue reading Sky TV Attacks Pirates Again
The Retail Price Index for October 1993 has been announced this morning at 149.9, taking 1985 as the base rate. This is a decrease of 0.1% on September 1993, and an increase of 1.4% on October 1992.
Sue Read, Marketing & Research Director at Granada TV presented research into programming and promotions. Nearly twice as many viewers make viewing decisions based on reading about programmes,44%, to trailers, 23%. Of those who were influenced by trailers,64% made a special effort to watch.Recall of advertisements and programme sponsorship were very similar in breaks with… Continue reading MRG CONFERENCE – SHARPENING THE WEAPONS – DAY 2/Sess 2
Sue Read, Marketing & Research Director at Granada TV presented research into programming and promotions. Nearly twice as many viewers make viewing decisions based on reading about programmes,44%, to trailers, 23%. Of those who were influenced by trailers,64% made a special effort to watch.Recall of advertisements and programme sponsorship were very similar in breaks with… Continue reading MRG CONFERENCE – SHARPENING THE WEAPONS – DAY 2/Sess 2
The Retail Price Index for October 1993 has been announced this morning at 149.9, taking 1985 as the base rate. This is a decrease of 0.1% on September 1993, and an increase of 1.4% on October 1992.
BARB viewing figures for the week ending 7 November show the Brookside episode on Wednesday/Saturday achieving an audience of 8.27million.The episode showed Frank Roger’s wedding and fatal car crash. The three episodes of the soap were top Channel 4 programmes for the week.
