The combined ITV/C4 revenue figure came in at £182.22m, a 3.3% increase on the same month last year.The individual revenues for ITV and C4 came in at £150.07m and £32.15m;(this is a 82:18 split). This represents the best performance by both channels this year. Agency estimates for September have been revised following the YTTV saga.In… Continue reading Television Round-Up – October
Niall Hegarty and Philip Talbot, the two joint media planning directors at CDP Media are both to move to rival agencies. Philip Talbot is moving to Optimedia as international media director.BMP APPOINTMENTSNiall Hegarty has joined BMP to control the Boots business. Neil Hepburn has been appointed local media manager; Neil Allen has joined as a… Continue reading Appointments
IPC is to carry out research into the effect of the mid-market newspaper review sections.Mike Baker, divisional marketing controller told MediaTel that although final details are not yet agreed, they want to know whether the review sections are seen as a benefit by readers and especially as to whether people pay more attention to newspapers… Continue reading IPC To Study Newspaper Sections
Niall Hegarty and Philip Talbot, the two joint media planning directors at CDP Media are both to move to rival agencies. Philip Talbot is moving to Optimedia as international media director.BMP APPOINTMENTSNiall Hegarty has joined BMP to control the Boots business. Neil Hepburn has been appointed local media manager; Neil Allen has joined as a… Continue reading Appointments
Laser Sales has revised its offer to agencies following last week’s announcement.The new offer proposes a 100% payback until the end of December in cash instalments, so long as money is not taken out of the 1993 trading period.This latest offer appears to be acceptable to most agencies.
Following this morning’s announcement by Peter Brooke of the relaxation of ITV ownership rules, Central TV’s share price has risen 92p to 2183p.This follows expectations that Carlton and Granada would launch a bid for Central. Other bid battles are expected to be launched immediately.The nine ‘large’ companies which until now no ITV company could hold… Continue reading Central TV’s Shares Soar
Peter Brooke has announced this morning a relaxation in the ITV ownership rules which will allow a company to hold two regional licences in areas with the largest advertising revenue, but not the two London licences.It had been expected that there would also be exceptions to the rules made to protect HTV and Scottish channelsHowever… Continue reading ITV Ownership Rules – Announcement
Sponsorship specialist Media Dimensions is launching a marketing initiative to increase press sponsorship which currently has nowhere near broadcast’s high profile. Bovril is to sponsor The Daily Mirror’s football pages from this weekend. The Association of Business Sponsorship for the Arts this week publishes figures showing that the value of arts sponsorship has fallen to… Continue reading Sponsorship Latest
The ITC has ruled that in 1994 Channel 4 may only transmit up to 60% of the minutage “earned” by schools programmes.At present Channel 4 is allowed to transmit all the minutage foregone on weekday mornings because of the schools programming, and use it in the off-peak schedule. The ITC believed this to be unfair… Continue reading Channel 4 Advertising Minutage Review
Laser Sales has revised its offer to agencies following last week’s announcement.The new offer proposes a 100% payback until the end of December in cash instalments, so long as money is not taken out of the 1993 trading period.This latest offer appears to be acceptable to most agencies.
