The IPA and ISBA have announced that they recommend that teletext subtitling for TV commercials shoud be adopted as standard industry practice.This is to ensure that the messages of TV commercials reach all members of the population, including those who are deaf or hard of hearing; this should not only increase enjoyment for these viewers… Continue reading Subtitles For Commercials
Peter Brooke has announced this morning a relaxation in the ITV ownership rules which will allow a company to hold two regional licences in areas with the largest advertising revenue, but not the two London licences.It had been expected that there would also be exceptions to the rules made to protect HTV and Scottish channelsHowever… Continue reading ITV Ownership Rules – Announcement
Laser Sales has revised its offer to agencies following last week’s announcement.The new offer proposes a 100% payback until the end of December in cash instalments, so long as money is not taken out of the 1993 trading period.This latest offer appears to be acceptable to most agencies.
MTV and Virgin have announced a new joint European marketing campaign. From November 27 Virgin Retail will broadcast MTV on monitors in its 14 prime site Megastore outlets in six countries.Virgin intends to extend its advertising campaign on MTV in 1994 and include additional in-store promotions.Virgin Retail – Sally Moore 071 4364060MTV 071 284 7777
MTV and Virgin have announced a new joint European marketing campaign. From November 27 Virgin Retail will broadcast MTV on monitors in its 14 prime site Megastore outlets in six countries.Virgin intends to extend its advertising campaign on MTV in 1994 and include additional in-store promotions.Virgin Retail – Sally Moore 071 4364060MTV 071 284 7777
The ITC has issued an invitation to apply for a local delivery licence covering the area of West Kent, including Sevenoaks, Tonbridge and Tunbridge Wells. A local delivery franchise is the new equivalent of a cable franchise and is the first to be advertised by the ITC.The deadline for applications is 28th February 1994 at… Continue reading New Local Cable Licence For West Kent
The Government decision on the future of ITV ownership rules is due to be announced imminently.Indications are that the ruling will be to allow large ITV companies to own two large licences and one small one. An advertising revenue ceiling is also likely, limiting one company to 25 per cent of all TV advertising. It… Continue reading ITV Ownership Rules Update
The NRS will measure topics of interest for magazine readers from Jan 94. Questions relating to 24 subject areas such as food and drink, travel and holidays, sports, gardening and childcare will be included in the NRS questionnaire.This will enable advertisers to look at the topics enjoyed by readers of a particular magazine, and publishers… Continue reading NRS To Include Topics Of Interest
The NRS will measure topics of interest for magazine readers from Jan 94. Questions relating to 24 subject areas such as food and drink, travel and holidays, sports, gardening and childcare will be included in the NRS questionnaire.This will enable advertisers to look at the topics enjoyed by readers of a particular magazine, and publishers… Continue reading NRS To Include Topics Of Interest
At the International Emmy Awards in New York, six awards went to Britain.Absolutely Fabulous and Drop The Dead Donkey tied for the award in the popular arts section. A Disappearing World film, called We Are All Neighbours tied with a Japanese programme in the documentary category.The Channel 4 series Concerto! won the performing arts award,… Continue reading British Triumph In New York
