The Independent Television Commission has written to Yorkshire Television to express concern over recent storyline in Emmerdale. The programme carried a Lockerbie-style air disaster close to the anniversary of the air crash.The ITC has received 64 complaints, with over 1,000 complaints sent directly to ITV companies. Although the programmes did not breach the ITC code,… Continue reading ITC Criticises Emmerdale
Madagans plc is to sponsor the 2,000 Guineas horse race, on the second and third days of Newmarket’s spring meeting. Madagans, a debt collecting company, already sponsors the 1,000 Guineas. The £250,000 investment will go towards the prize money for the Jockey Club Stakes, on the middle day and the Classic on the final day.BMW… Continue reading Sponsor For Newmarket Spring Race
The first ABC figures for July to December 1993 can be released; these are for the National Magazine Company’s titles. Only two titles have recorded a decrease year on year, both glossy women’s monthlies. Cosmopolitan recorded a slight decrease of 3.4%; She however performed rather worse, dropping over 11% on 1992. Esquire, the male monthly… Continue reading Latest ABC Circulation – Consumer Magazines
The latest RAJAR data released today and covering the last quarter of 1993 shows that Commercial Radio has increased share and reach again – the fourth successive series of increases since the first RAJAR figures were released at this time last year.Over the year Commercial Radio has added 1.75m listeners weekly, almost entirely at the… Continue reading Commercial Radio Share And Reach Rise Again
The Quarter 4 Rajar figures show the 3 national commercial stations, Classic FM, Virgin and Atlantic, taking an 8.1% share of all radio listening. This compares to the 6.5% share a year ago held by Classic and Atlantic. Classic’s share of listening has recovered again after a fall in the last quarter, it now stands… Continue reading National Commercial Stations – Latest RAJAR
The Times has offered to freeze the 30p weekday and 40p Saturday price cuts for the whole year to those readers who subscribe to a regular daily copy for the year. Peter Stothard, editor of The Times says, “This is an important new commitment both to those who have long been regular buyers of The… Continue reading The Times Offers Price Cut For Year
A hardcore pornographic television channel for homosexuals is to be beamed into Britain later this year. The station, Gay TV, will be transmitted by satellite from the Continent. Gay TV is due to start transmissions from March 20. It will be launched by Mark Garner, the business man behind Red Hot Television.In order to try… Continue reading Britain To Get Gay TV
YTTV has announced results for the year to September 30 1993. Losses were lower than expected; the pre-tax loss was £7.88m, on turnover of £236.8m.The final audited advertising sales figure of £150m was £34m less than the forecast given at the beginning of the year, and £20m less than what the board was told in… Continue reading YTTV Announce Loss For 1993
There will be an MRG Meeting on 9 February, entitled Neural Networks in Media Research. Alan Hendrickson of Pulse Train Technology will describe progress on the software project which covers media research, media planning and commercial functionality.The meeting will be held at JWT, at 6.30pm on Wednesday February 9.Contact Rosemary Taylor of Optimedia if you… Continue reading MRG Meeting – Neural Networks
The Debating Group held a debate at the House of Commons last week; the motion was “Sponsorship is of more benefit than advertising”.Sir Giles Shaw, Chairman of BARB, was chairman. John Billett, Chief Executive of The Billett Consultancy and Shaun Powell, Head of Marketing at Barclaycard, argued for the motion.John Billett pointed out that sponsorship… Continue reading Sponsorship More Benefit Than Ads
