The IPA and ISBA have announced that they recommend that teletext subtitling for TV commercials shoud be adopted as standard industry practice.This is to ensure that the messages of TV commercials reach all members of the population, including those who are deaf or hard of hearing; this should not only increase enjoyment for these viewers… Continue reading Subtitles For Commercials
The IPA and ISBA have announced that they recommend that teletext subtitling for TV commercials shoud be adopted as standard industry practice.This is to ensure that the messages of TV commercials reach all members of the population, including those who are deaf or hard of hearing; this should not only increase enjoyment for these viewers… Continue reading Subtitles For Commercials
Peter Brooke has announced this morning a relaxation in the ITV ownership rules which will allow a company to hold two regional licences in areas with the largest advertising revenue, but not the two London licences.It had been expected that there would also be exceptions to the rules made to protect HTV and Scottish channelsHowever… Continue reading ITV Ownership Rules – Announcement
Laser Sales has revised its offer to agencies following last week’s announcement.The new offer proposes a 100% payback until the end of December in cash instalments, so long as money is not taken out of the 1993 trading period.This latest offer appears to be acceptable to most agencies.
Following this morning’s announcement by Peter Brooke of the relaxation of ITV ownership rules, Central TV’s share price has risen 92p to 2183p.This follows expectations that Carlton and Granada would launch a bid for Central. Other bid battles are expected to be launched immediately.The nine ‘large’ companies which until now no ITV company could hold… Continue reading Central TV’s Shares Soar
Peter Brooke has announced this morning a relaxation in the ITV ownership rules which will allow a company to hold two regional licences in areas with the largest advertising revenue, but not the two London licences.It had been expected that there would also be exceptions to the rules made to protect HTV and Scottish channelsHowever… Continue reading ITV Ownership Rules – Announcement
Sponsorship specialist Media Dimensions is launching a marketing initiative to increase press sponsorship which currently has nowhere near broadcast’s high profile. Bovril is to sponsor The Daily Mirror’s football pages from this weekend. The Association of Business Sponsorship for the Arts this week publishes figures showing that the value of arts sponsorship has fallen to… Continue reading Sponsorship Latest
The ITC has ruled that in 1994 Channel 4 may only transmit up to 60% of the minutage “earned” by schools programmes.At present Channel 4 is allowed to transmit all the minutage foregone on weekday mornings because of the schools programming, and use it in the off-peak schedule. The ITC believed this to be unfair… Continue reading Channel 4 Advertising Minutage Review
Laser Sales has revised its offer to agencies following last week’s announcement.The new offer proposes a 100% payback until the end of December in cash instalments, so long as money is not taken out of the 1993 trading period.This latest offer appears to be acceptable to most agencies.
TMD Carat has left the Association of Media Independents, and applied yesterday for membership of the IPA.The IPA’s quarterly meeting of Council next Thursday will decide if the application has been successful.Other Media Independents which belong to the IPA are:ZenithInitiative MediaMedia BusinessPattison Horswell DurdenMedia ShopBooth Lockett MakinBygraves BushellAMI 081 343 7779IPA 071 235 7020
