The Henley Centre has published a report highlighting the decline in local titles if VAT was to be imposed at the budget.The latest study, commissioned by the Newspaper Society, says that “local communities would see a gradual decline in the quality of local titles”.The Henley report refers to the Price Waterhouse investigation into the effect… Continue reading Further VAT Warnings
The Henley Centre has published a report highlighting the decline in local titles if VAT was to be imposed at the budget.The latest study, commissioned by the Newspaper Society, says that “local communities would see a gradual decline in the quality of local titles”.The Henley report refers to the Price Waterhouse investigation into the effect… Continue reading Further VAT Warnings
James Gordon, managing director of the Radio Clyde Group, will be the next chairman of AIRC, succeeding Stewart Francis at the AIRC AGM next January. Elections for the other seats on the AIRC Board are currently taking place and results will be announced at the end of November. Garry Johnson, head of local sales at… Continue reading Radio Appointments
Sky Television is again attempting to block the use of unauthorised decoder cards, following the news in October that they were to take legal action against the pirates. (Newsline 22/10)Sky has altered the stream of data from its satellite system to its subscribers, to try and prevent pirate cards from working. However, Satellite Decoding Systems,… Continue reading Sky TV Attacks Pirates Again
The Retail Price Index for October 1993 has been announced this morning at 149.9, taking 1985 as the base rate. This is a decrease of 0.1% on September 1993, and an increase of 1.4% on October 1992.
Sue Read, Marketing & Research Director at Granada TV presented research into programming and promotions. Nearly twice as many viewers make viewing decisions based on reading about programmes,44%, to trailers, 23%. Of those who were influenced by trailers,64% made a special effort to watch.Recall of advertisements and programme sponsorship were very similar in breaks with… Continue reading MRG CONFERENCE – SHARPENING THE WEAPONS – DAY 2/Sess 2
Philip Ley, Sega Europe Michael Freter, McCann Erickson Dave Waters,Duckworth Finn Grubb WatersPhilip Ley, European Marketing Director of Sega Europe opened the first afternoon session with an entertaining case history for Sega, which made use of all promotional vehicles, most particularly PR (some real, some spoof) He also explained how Sega has a second board… Continue reading MRG Conference – Day 1 / Session 3 The New Armoury
MTV today signed an agreement with Nova TV, the Czech Republic’s first privately owned commercial TV channel, to provide three hours of MTV programming per week – the programmes involved will be edited versions of MTV’s Hit List UK, Greatest Hits and Rock Block. The programming is scheduled for between 3-4pm, three days a week,… Continue reading MTV Signs Agreement With Czech TV
Yesterday there were renewed calls for a ban on tobacco advertising as a report on the first 16 months of the Health of the Nation strategy showed the government has not met some of its key targets.The government’s target on teenage smoking was that it should fall by 33% among 11 to 15 year olds.… Continue reading Renewed Calls For Tobacco Ban
Yesterday there were renewed calls for a ban on tobacco advertising as a report on the first 16 months of the Health of the Nation strategy showed the government has not met some of its key targets.The government’s target on teenage smoking was that it should fall by 33% among 11 to 15 year olds.… Continue reading Renewed Calls For Tobacco Ban
