With the call to break up the duopoly drawing increasing support, Smart AdServer’s Pierce Cook-Anderson considers how the digital advertising industry might be affected.
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Ray Snoddy signals the start of Facebook News in the UK as a positive move but raises societal concerns on what else the tech giants are up to
GroupM has revised its forecast over the decline of UK advertising, believing it will shrink by 4.4% this year, as opposed to the 12.5% first predicted back in June.
Unless handled correctly, the inevitable decentralisation of talent could cause more harm than good, writes Luke Smith, CEO of digital marketing agency Croud.
Full report available at: Mediatel > Connected > Consumer Surveys
Partner content: Comscore’s CEO Bill Livek looks at how measurement is evolving to fit the next generation of media.
Bob Wootton gets a lesson in cross-industry audience research as he recalls his experiences of attending virtual events over lockdown 2
It’s time for media auditing to be turned on its head, writes Jamie Venerus, founder of Beta Firinn.
Dominic Mills discusses the range of industry business models and despairs at another survey about lack of trust in advertising
Channel 4’s ambition to transform itself into a digital public service broadcaster took a step forward last week with the the launch of its Future4 strategy.
