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The response of the media to the coronavirus threat will have to be carefully and accurately calibrated against the reality, writes Ray Snoddy. So how has it fared to date?

Global has signed a three-year deal with BT to become the telecommunications group’s outdoor advertising partner on its UK street furniture network, with the digital inventory to be made available on DAX.

James Whitmore, the long-serving boss of out-of-home audience research body Route, is to step down due to health reasons.

Featuring: John Rankin, RANKIN // Jay Richards, DivInc // Amy China Wire, Teads // Aaron Simpson, Kindred // Victoria Emes, content creator // Vanessa Goff-Yo, Bidstack // Emma Martell, Virgin Trains.

GroupM has appointed Karen Blackett OBE as its new UK CEO, with Tom George stepping down after two years in the role.

Almost half of our behaviour is made instinctively and consistently – so how can brands get loyal customers to try something different?

Full report available at: Mediatel > AV > Cinema > Top 10 films – Monthly

From June brands will be able to advertise against event cinema productions in the UK for the first time, including screenings of live events such as theatre, ballet and concerts.

News UK’s Wireless and Bauer Media are launching a new digital audio company for the UK ad market: Octave Audio.

Channel 4 has hired Clare Peters to lead its newly created client sales team within its ad sales division, 4Sales.