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What has always been Coke’s brand positioning has now morphed into today’s must-have ‘brand purpose’ – and the business has fallen victim to the fad.

Media trading company Astus UK has promoted Matthew Herbert to commercial director.

The top job at the Beeb can only go to a masochist in search of full-time flagellation, writes Stephen Arnell. So who is likely to throw their hat in the ring?

Sponsor content: Taking simple steps can take an advert from noise on a web page to thumb-stopping content in just a few seconds, writes Amy China Wire, Head of Teads Studio UK.

Newsworks’ insight director Denise Turner talks about her judging experience at this year’s Mediatel Media Research Awards.

For the third consecutive month, the daily national newspaper market has remained fairly steady – and in January was overall up 0.9% month-on-month.

Full report available at:Mediatel Connected > Display > Press

Out-of-home company Ocean Outdoor is restructuring its UK-based sales team as it relocates into a new London HQ.

Thinkbox, MediaCom, Reach Solutions and Wavemaker were among the winners of the sixth annual awards from Mediatel.

Amid growing concerns over the spread of coronavirus, Jan Gooding considers the balancing act between ensuring the safety of staff and protecting business needs.