While the erosion of UK marketing budgets slowed in Q3 2020, a -23.3% fall in adspend is still predicted for the year as a whole, according to the latest from the IPA Bellwether Report. Here, industry bosses react to the news.
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The record-breaking erosion of UK marketing budgets slowed in Q3 of 2020, according to the latest figures from the IPA Bellwether Report
Ray Snoddy details the U.S Justice Department’s lawsuit against ‘the unchallenged gateway of the Internet’
Partner content: Now that CTV advertising is shifting towards becoming normal, we need to make sure that we continue to build on the great foundations that have been laid, writes PubMatic’s Ali Shabbir Syed.
Partner content: Newsworks’ Denise Turner presents a new study that delves into the news ecosystem and reveals how advertisers can be present at the sweet spot where opinions are formed, and information is trusted.
Alexis Nasard has been hired as the new chief executive of data and insights business Kantar, following almost three decades in the FMCG and retail sector.
Bob Wootton calls for pride in the work and a shift to marketing the industry’s craft and its commercial impacts to customers
| Dom Boyd
Responding to last week’s Mills on Monday column, Kantar’s Dom Boyd argues that brand value measurement is in fact critically important for marketers, as he reveals an uncomfortable truth about UK brands.
Dominic Mills looks at trends emerging from this year’s IPA Effectiveness Awards and why he may head to Dunelm for a sofa in the New Year.