From a post-pandemic capitalism built around new values, to redefining purpose, Dominic Mills examines the new challenges facing industry.
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In the UK, ITV, the largest commercial broadcaster, and JCDecaux, the largest out-of-home media owner, said they both expect ad growth to be down 10%.
In the same week the prime minister ordered the British public to stay indoors to slow the spread of the coronavirus, TV sales increased +59.5% in volume compared to the same week last year.
Adtech business The Trade Desk has appointed Philippa Snare as senior vice president, EMEA.
Full report available at: Mediatel Connected; TV
Partner content: Brands are starting to recognise gaming’s enormous value, with over $3 billion spent on in-game advertising in the U.S. alone last year, and double-digit growth expected for this year.
Interview // Michaela Jefferson looks at the behavioural science behind panic buying and how the media makes it worse – but could turn things around without sacrificing eyeballs.
Partner content: JICMAIL has today released a free whitepaper and checklist for applying previously unavailable mail interaction data to the marketing mix modelling process.
Marketing intelligence and programmatic media business MiQ has been named the best overall media owner to work with in the latest IPA Digital Media Owner Survey.