Following Lord Moore’s decision not to put himself forward for the Chairman’s role, things are finally looking up for the BBC, says Ray Snoddy
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| Jan Pitt
Partner content: Ad fraud has not only infected the vast body of the online space, but continues to rapidly mutate into ever more damaging strains, writes ABC’s commercial director Jane Pitt.
Kinetic WW’s head of insight, Jennie Roper, delves into the science behind Black Friday media strategies and explains how OOH advertising can be used to boost campaigns.
Jan Gooding discusses the mental health toll on leaders and how adopting a coaching mindset can help.
What does the future hold for short-form ads? Dominic Mills looks for answers and assesses the legacy of IPG’s outgoing CEO.
Dr James Carney, founder of AI-powered intelligence company Texture.AI, reveals how the US presidential election has played out over Twitter.
Mew outlines how the IAB UK is addressing the concerns of the ICO, as well as his thoughts on the demise of third-party cookies and digital ad bombardment.
According to a 2016 report from research charity Nesta, the total size of the UK local advertising market is estimated at £2.6 billion a year.
While the erosion of UK marketing budgets slowed in Q3 2020, a -23.3% fall in adspend is still predicted for the year as a whole, according to the latest from the IPA Bellwether Report. Here, industry bosses react to the news.