Steve Martin, MD international data and TV at LiveRamp stands at the cross-roads for Connected TV in the UK and advises marketers on accessing the space.
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ISBA’s head of media Bobi Carley explains why she decided to join the trade body despite its “grey” reputation.
Shopify has forged a partnership with TikTok to give its UK merchants access to the TikTok For Business platform
Full report available at: Mediatel > Connected > Consumer Surveys
Bob Wootton offers his view on the biggest industry stories of the past month, including Australia’s showdown with Google and Facebook, the troubles of the BBC, and media’s existential threat.
UM’s George McMahon dissects new research which reveals the impact negative stereotypes in media and advertising have on black and multicultural men
Dominic Mills investigates why Publicis seems to see B2B as an area of growth where no-one else has. Plus: the nation state vs the supranationals
News UK’s group chief commercial officer discusses the company’s plans in TV, how UK publishers are combating the digital duopoly, and why advertisers need to change the way they think about media .
Consultant David Roddick analyses whether Australia might be the post-pandemic land of opportunity for the advertising industry.
Bauer Media has promoted Martin Ball to commercial managing director of its Hits Radio brand network, while Claire Foster becomes commercial chief operating officer at Bauer Media Advertising.
