The advertising industry is going to need to upgrade its weaponry if it thinks it’s going to take the fight back to the likes of Accenture, writes Dominic Mills. Plus: raining on radio’s parade…
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Following DMG Media’s unification of its advertising divisions, Clare Rush, chief revenue officer, is leaving the business.
In this week’s Media and Marketing Podcast, host John Reynolds sits down with Dennis Publishing CEO James Tye following last week’s news that the company will be sold to private equit company Exponent.
In the wake of Mars pulling its advertising from YouTube after another brand safety blunder, analysts have said a new opportunity has arisen for ITV and other broadcasters to take a larger market share of VOD advertising.
Amidst reports of in-fighting, Joanna Coles, Hearst Magazines’ chief content officer, is to leave the publisher’s New York offices after 13 years.
As part of a company restructure initiated by chief commercial officer Jonathan Allan, Damon Lafford will be leaving Channel 4 at the end of August.
Creative agency Wieden+Kennedy London has appointed Ben Armistead as its new chief strategy officer.
Followers are increasingly viewing Love Island as a scripted, soap-like drama, which may make it a safer environment for brands.
Full report available at: Mediatel Connected > AV > Radio
Rajar’s Q2 2018 report has painted a healthy picture of a sector willing to invest and evolve – here are the key take-outs, with views from industry experts.