Rather than measuring the popularity of a programme, daypart, or commercial break solely on the number of impacts and reach, MG OMD has added additional ‘factors’ such as context or social media reach.
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Richard Shotton is leaving Manning Gottlieb OMD later this month in order to set up his own behavioural science consultancy, Astroten.
There is nothing more depressing or dull than Hollywood luvvies talking about the creative process, writes Dominic Mills.
Channel 4’s February revenues are up 4.4% year-on-year, according to the latest agency estimates.
Broadcasters are all forging partnerships with Facebook, Apple, Amazon, Netflix and Google…but is the industry deluding itself?
Out-of-home specialist agency Posterscope has promoted Nick Halas and Russell Smither to senior global positions, both effective immediately.
The partnership covers both targeted linear and video on demand TV advertising and details of the roll-out were revealed at the Connected TV World Summit in London.
During Clifford’s tenure, Newsworks worked to define the effectiveness of newsbrands for advertisers with a number of high profile projects, including its award-winning Planning for Profit research.
The WFA is rallying brands “to hold social media platforms to account” after failing to stop “dangerous” and “hateful” content.
Mark Williams has been hired for the newly created position of managing partner, product strategy at Dentsu Aegis agency iProspect, effective immediately.