Dominic Mills’ inference that radio is somehow underperforming digitally gives the wrong impression about a medium that is in rude health, writes Mark Barber.
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Concluding its global media review, Mars has decided to consolidate its media planning and buying entirely within WPP’s investment wing, GroupM.
In his new role, Dominic Williams will be responsible for looking after client relationships and partnerships.
From inviting neo-Nazis on to news shows to the BBC’s problem of achieving balance, there is a worrying trend of extreme views being elevated by broadcast media, writes Raymond Snoddy.
Exterion Media has announced the appointment of Steve Hawker as its new UK Marketing Director.
Collaborative machines are set to redefine parts of our society, writes futurist Tracey Follows – they also provide an opportunity for those who can help us navigate a new era of people-tech culture.
In her new role Laura Fenton will be responsible for driving and developing the day-to-day business and delivering best in class services for clients.
Too many brands are launching chatbots willy nilly, often without a clear goal or business plan, writes Richard Madigan – but new tech points to a brighter future.
Changing auction dynamics mean advertisers may be overpaying for media, writes Brian Fitzpatrick. Is your programmatic ad tech up for the challenge?
Rose will now be responsible for leading the indy’s recently unified data and insight team, with a mission to embed data and analytics within the work of strategy, planning and activation.
