A new report from Meetrics has revealed that viewability rates for display campaigns in the UK in Q2 2018 decreased by -1% from Q1 to 58%, which is lower than the international rate of 61%.
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LDN Drive – due to launch in London this October – will be the capital’s largest 48-sheet network, capable of reaching up to 4 million Londoners in 29 boroughs.
By placing more weight on business outcomes, marketers can better understand which strategies are genuinely delivering ROI, writes Katherine Munford.
Channel 4 has announced that just six cities remain in the running for its new National HQ and two Creative Hubs, out of 13 UK cities invited back for the second pitching process.
In his new role, Julian Carter will be responsible for leading and sustaining the company’s profitable revenue growth.
Recent claims that there are no means of measuring out-of-home ads is plainly untrue, writes Route Research’s Euan Mackay.
Alibaba, Tencent and China Media Capital Holdings are reportedly in talks to buy a stake in the Chinese operations of WPP.
Future plc has announced plans to acquire the consumer division of digitally-led publishing and marketplace platform, Purch.
MediaLink’s Michael Kassan works the triangle of CMOs, media owners and agencies like a sorcerer, waving away any idea of conflict of interest with a flick of his wand. How does he do it?
Three years in, Sue Todd explains the work she is undertaking to challenge adland’s perception of magazine advertising. Interview by Michaela Jefferson