Following details revealed by Mediatel last week, Channel 4 has today formally announced its new AI driven adtech that enables the broadcaster to place a brand’s ads next to relevant scenes in a linear TV show.
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Back from the Newsworks Effectiveness Summit, Raymond Snoddy digests the key take-outs – for both average humans and colourful cyprinidae.
New research from Newsworks and GroupM UK reveals that quality online environments – where consumers have a deeper relationship with the brand, such as news brands or sport sites – are 42% more cost effective for advertisers.
Inskin Media has announced four senior promotions within the company, following chief commercial officer Steve Doyle’s discreet exit last month.
Out-of-home specialist Posterscope has today appointed Gill Huber as its chief client officer.
Businesses have the opportunity to repair the data-driven trust deficit in marketing by putting privacy before personalisation, writes Paul Marsden.
Whilst there are many reasons given for England’s lack of World Cup success in recent years, is ITV scheduling in fact partly to blame?
UM was brought in after an uncontested pitch, with Fentimans looking to increase its media activity as consumer demand in the premium drinks category rises.
In her new role, Katt Wright will be responsible for streamlining processes and developing products, whilst implementing operational programmes.
Why couldn’t Accenture come up with a better word than ‘cagency’ to describe its new business model, asks Dominic Mills. Plus: indie media network Local Planet is upping the ante, and why it’s about time for #timeTo