2012 was pretty unusual in the world of radio with several momentous and unique events disrupting the normal flow of listener behaviour says Andy Haylett, Survey Director at Ipsos as Newsline grabs the latest industry opinion on the RAJAR results.
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Ever since he embarked on an informal career questioning some of the more outlandish claims from the online community, the Media Native has been pleasantly surprised at how easy it is to ruffle feathers and generate verbal spats. After last week’s Videology riposte to his TV On Demand article, will the Media Native have the final say?
Not only can the ITV re-brand be said to be the first 21st century re-brand, says Decipher’s Nigel Walley, but ITV have a claim to be the first truly 21st century broadcaster.
Last week The Media Native – aka, David Brennan – asked if TV On Demand can justify its premium status. His conclusions ruffled some feathers at Videology and now Rhys McLachlan, Director of Corporate and Business Development would like to respond…
The fictional Borgen newsroom is complex and authentic, says Rufus Olins, CEO, Newsworks. The interdependency between the senior politicians, the spin doctors and the media is expertly drawn without resorting to cartoon characters or cliché – indeed, Borgen shows how news media can shape the national conversation and the outcome of events.
Alchemy Social’s MD, Helen Crowley, takes a look at the impact of Facebook’s recently launched ‘Graph Search’ on the value of social data and suggests what brands now need to do to ensure they are set up for large scale take up of social search by users.
Consumers have never had more choice of car brands and models in the UK market. Understanding consumer rationale behind car-buying is, therefore, key for marketers hoping to make sense of this market. By Kantar Media’s Alice Dunn.
A couple of years ago, David Brennan was asked to produce a document to demonstrate why TV on demand airtime CPMs were worth 4-5 times average spot rates. To say that was one of the most difficult presentations he’s ever produced would be a massive understatement…
It’s only mid-January but, as Aegis’s Jim Marshall marvels, there have been a number of high-profile media spats already. Let’s hope there are many more in 2013, he says – and that the Goliaths of the industry continue to find the going tough…
The early adopter vanguard of tablets has been swiftly followed by the late majority wave, says Greg Grimmer. So what does it mean for advertising agencies and publishers?