David Brennan writes on the “ad break of the future”, detailing concepts such as two-screening and response, but warns of the dangers of TV becoming one big call to action…
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Dominic Gesua, managing director of blowUP media on what the “summer of sport” means for the premium outdoor advertising market…As a sports-mad media man I am looking forward to London hosting the greatest show on earth. It has been a quick seven years since the London 2012 Olympics were announced, but it’s not just the… Continue reading Outdoor advertising amid “the greatest show on earth”
Abba Newbery, director of advertising strategy at News International Commercial, looks at what lies in store for newspaper advertising…
Simon Andrews, founder of the full service mobile agency addictive!, on the new mobile niche between smartphones and tablets…
Enreach’s Petteri Vainikka pens the first in a series of articles on Exchange Wire’s Ad Trading Summit, discussing views on display automation, prerequisites for branding money to enter display, and the displacement of the almighty CTR as display’s dominant performance metric…
Greg Grimmer says ensuring creative and media are linked is an absolute necessity – one working without the other is a surefire shortcut to failure…
Simon Andrews, founder of the full service mobile agency addictive!, on why we should all raise a glass to Apple’s iPhone…
Steve Smith, head of thought leadership at Starcom MediaVest Group, wonders whether Apple has a major role to play in the television market?
Steve Smith, head of thought leadership at Starcom MediaVest London, explains the benefits of in-store collection…
James Whitmore, managing director at Postar, gives an insight from the FEPE International congress and talks about the old conundrum of short-term return versus long-term effect…