More Media Commentators articles

James Whitmore, managing director at Postar, bakes a fiendishly complicated algorithm cake in his attempt at measuring the audience of out-of-home media. Make sure you have a pen and paper ready…

Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.

Global Android activation is currently outpacing the number of babies born and the rise of nomophobia – a fear of being without our phones – proves that the future is all about mobile. So how can brands deliver a great consumer experience?

As new media channels emerge, marketers and media agencies are often unclear how to allocate spend among the myriad channel options, but there is a safe way of investing in high, medium and low risk strategies.

Tablet devices are a godsend for marketers says Rufus Olins, CEO, Newsworks – so why are so few unsure how to exploit them?

With the eyes of the world on London during the summer, what media came out on top? Was it the first really convincing social media games, or did traditional media hang on by the fingernails to their ascendancy? The answer is a bit of both.

Jim Marshall, chief client officer at Aegis, saw the US election campaign as a fascinating aspect of the American political way and a wonderful media jamboree, but thinks most people in the UK would be horrified if our own politics went the same way.

Claire Spencer, Insights Director, UM London, looks at the ways to exploit the growing trend of multi-screen viewing.

Starcom MediaVest’s head of thought leadership, Steve Smith, outlines the opportunities presented by Smart TVs.

Neil Sharman, head of research and analysis, Telegraph Media Group, says that those advertising 4G networks and handsets have the benefit of foresight on their side…