Starcom MediaVest’s Steve Smith looks at how brand owners can engage with smartphone users outside of the home – with particular focus on the differences between city and rural life – and the impact that new image recognition technology is having on the advertising industry.
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Over the past 30 years the world has been rewired, giving birth to an always-on experience of human life that brings together flesh, blood and data – and now machine to machine technology has awakened. What, exactly, will this mean for brands? Michael Bayler, strategist and author, Bayler & Associates, investigates.
Channel 4’s Black Mirror has captivated viewers with its technology-obsessed dystopian futures. But these cautionary tales should also act as a warning to brands as they continue to embrace the world of digital argues the Media Native
Future Foundation’s Karen Canty has been on a storytelling mission – learning about its history and development – and why today it is so important for brands. So what can businesses learn from this simple, inbuilt human prerogative?
Last week saw the final stages to Ofcom’s 4G auction take place, with five major players now competing in the ultra-fast mobile market. As the inevitable marketing battleground forms, Newsline has gathered the latest industry reaction, including opinion from MEC, Volume, G2 Joshua and Getty Images.
Following the 85th Academy Awards ceremony last month, Digital Cinema Media’s (DCM) Simon Rees shares his highlights and looks ahead to what promises to be another strong year for the film industry.
The Future of Britain project is a fascinating, year-long study soon to be launched by OMD. Here, Chris Worrell, OMD’s Insights Director, explains why, in this age of incredible change and contradiction, the research is going to mean big things for businesses, brands and consumers.
InSkin Media’s Steve Doyle challenges a number of assumptions – and offers some better ways of working – as he charts the evolution of online branding.
Every marketer has their own challenges, but when it comes to digital, much of the pain is shared. Whatever the sector, whatever the brand, some issues are common to a wide range of companies. Now, after extensive research, Stuart Byrne, Head of Digital for Ebiquity UK, explains how they can be targeted and overcome.
Aegis’s Jim Marshall has just returned from the states where he was sometimes bewildered but often enthralled by the cultural differences between their approach to advertising and the UK’s. They might seem a bit odd at times, often irony-free and unapologetically intrusive – but are US ads simply less hypocritical?